About this Course

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Learner Career Outcomes

48%

started a new career after completing these courses

40%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English
Subtitles: English, Serbian

What you will learn

  • Learn about the history of graphic design

  • Understand the emergence of design as a recognized practice

  • Learn about graphic design radicalism in late 1950s to early 1970s

  • Make informed design choices

Skills you will gain

Art HistoryHistoryGraphic ArtsGraphic Design

Learner Career Outcomes

48%

started a new career after completing these courses

40%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English
Subtitles: English, Serbian

Offered by

California Institute of the Arts logo

California Institute of the Arts

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(6,999 ratings)Info
Week
1

Week 1

2 hours to complete

Early Mass Marketing

2 hours to complete
11 videos (Total 43 min), 7 readings, 2 quizzes
11 videos
Introduction to Early Mass Marketing1m
Form Follows Function4m
A Democratization of Choice2m
A Revival of Styles4m
Style Mash-up
4m
An Exaggeration of Type5m
Branding5m
A Household Name3m
Text and Image5m
"Words doing the work"2m
7 readings
About this course8m
About the assignments8m
Instructor Presence and Staff Support 1m
Forum Guidelines2m
Requesting Peer Reviews2m
Academic Integrity2m
The Designer's Toolbox: Wood Type5m
1 practice exercise
Week 1 Quiz10m
Week
2

Week 2

2 hours to complete

The Bauhaus

2 hours to complete
11 videos (Total 42 min), 1 reading, 2 quizzes
11 videos
Founding the Bauhaus5m
The Foundation Year6m
The Bauhaus and Architecture4m
Klee, Schlemmer & Albers5m
László Moholy-Nagy1m
Herbert Bayer5m
Color & Image3m
Textiles & Ceramics1m
Typography2m
Publications3m
1 reading
Week 2 Resources10m
1 practice exercise
Week 2 Quiz10m
Week
3

Week 3

2 hours to complete

Modernism in America

2 hours to complete
13 videos (Total 41 min), 1 reading, 2 quizzes
13 videos
The Bauhaus influence4m
A symbolic language4m
Case Study: Scope Magazine1m
Developing corporate identities3m
A new subjectivity3m
Case Study: Fortune Magazine2m
Play and humor4m
Case Study: The Mechanized Mule brochure1m
Duality & Simplicity4m
Case Study: El Producto cigars1m
Rand’s Logo Designs3m
A clear identity3m
1 reading
Week 3 Resources1m
1 practice exercise
Week 3 Quiz10m
Week
4

Week 4

2 hours to complete

Graphic Design Radicalism

2 hours to complete
14 videos (Total 59 min), 5 readings, 2 quizzes
14 videos
The objectivity of Swiss Design6m
Incorporating abstraction1m
Josef Mueller-Brockmann4m
The Grid4m
Emil Ruder1m
Compositional Strategies2m
The subjectivity of Push Pin6m
Milton Glaser5m
“The South”2m
The Psychedelic Poster and Looking to the Past7m
The Diggers5m
Sister Corita’s Aesthetics6m
Sister Corita’s Politics2m
5 readings
Week 4 Resources1m
The Designer's Toolbox: Four-color printing1m
The Designer's Toolbox: "Psychedelic" Effects5m
The Designer's Toolbox: Gestetner Machine3m
The Designer's Toolbox: Screen printing3m
1 practice exercise
Week 4 Quiz10m

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About the Graphic Design Specialization

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

Frequently Asked Questions

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    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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