IBM

Identify and Prioritize AI Opportunities

IBM

Identify and Prioritize AI Opportunities

LearnQuest Network

Instructor: LearnQuest Network

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

9 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

9 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Map how work actually gets done in a business area and locate the friction AI could realistically relieve.

  • Screen candidate AI ideas on value, feasibility, data, and risk, and rule out the ones that will stall.

  • Rank competing ideas by value against effort in a way you can defend to the people affected.

  • Assemble a ranked shortlist into a balanced set of AI projects, showing who gains and who absorbs the extra work.

Details to know

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Recently updated!

September 2026

Assessments

4 assignments¹

AI Graded see disclaimer
Taught in English

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This course is part of the IBM Enterprise AI Transformation and Consulting Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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There are 4 modules in this course

Find high-value AI opportunities across an enterprise by starting from how work actually gets done rather than from technology novelty. This module covers AI use case identification and discovery, workflow mapping, and process friction analysis, and it locates candidates by business function and industry, including the agentic AI and AI assistant categories reshaping enterprise work. Learners connect each candidate to a concrete source of business value, build an opportunity inventory from solicited input, observed use, and a standing audit, then estimate business value and implementation effort as two separate, arguable judgments. Learners also name the ledger: who verifies, corrects, escalates, or waits once a change is made, so relocated effort is recorded as a moved cost rather than a saving. Skills include AI opportunity assessment, business process analysis, stakeholder discovery, value and effort estimation, and AI strategy.

What's included

10 videos1 assignment8 plugins

Run a fast, structured screen that separates AI use cases worth deeper study from attractive-sounding ones that will stall. This module covers AI use case qualification, use-case triage, AI opportunity screening, and go/no-go criteria for AI projects. Learners normalize a vague proposal into a defined, comparable object, then judge it on separable dimensions — business value, workflow fit, data readiness, technical feasibility, risk, sponsorship, and measurement clarity — rather than as one blended impression. They learn why data readiness works as a gate rather than a weight, how to test whether the outcome a model would predict was ever recorded, and how to size AI risk by what a system is used for rather than by its technique. Skills include feasibility screening, data readiness assessment, AI risk screening, opportunity assessment, and AI pilot selection.

What's included

10 videos1 assignment8 plugins

AI use case prioritization decides which initiatives an enterprise funds first, and this module teaches the value-effort lens that makes the decision defensible. Learners set prioritization criteria and weights before scoring candidate use cases, so impact and effort mean the same thing to every stakeholder. They estimate effort for AI initiatives by component — data readiness, integration, compliance burden, adoption resistance, and the operational capacity to absorb new AI workload — rather than as a single number. They price the direction of error into business value, plot candidates on an impact-effort matrix, and read the resulting groups into an AI opportunity shortlist with stated dispositions. The module builds skills in ranking AI opportunities, trade-off transparency, stakeholder alignment on AI priorities, and AI investment sequencing.

What's included

9 videos1 assignment7 plugins

Choosing among AI opportunities is where advisory work becomes accountable, and a list of good ideas is not yet a portfolio. This module teaches AI use case prioritization and portfolio prioritization for enterprise AI transformation. Learners assemble every candidate an organization can see through a tracked AI intake process, classify each candidate's regulatory and AI risk exposure against recognized risk management frameworks before weighing business value, and score the full set on two separate axes — expected value and expected effort — against one fixed set of scoring criteria. Learners then group the ranked shortlist into a balanced AI opportunity portfolio spread across value, risk, and effort, resolve duplicate automation through consolidation, and route the portfolio into an AI investment and resource allocation decision that can correctly return "not this cycle."

What's included

9 videos1 assignment8 plugins

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Instructor

LearnQuest Network
230 Courses1,032,077 learners

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IBM

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.