Chevron Left
Back to Identifying, Attracting, and Growing Your Digital Audience

Learner Reviews & Feedback for Identifying, Attracting, and Growing Your Digital Audience by University of California, Irvine

244 ratings

About the Course

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives....

Top reviews


Jul 29, 2023

I am happy to have gone through this training, It was very insightful. Learning to create personas and select my target audience was exciting.

Thank you Coursera.


Dec 26, 2022

Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.

Filter by:

26 - 50 of 61 Reviews for Identifying, Attracting, and Growing Your Digital Audience

By Mohammad S

Nov 2, 2021

Very valuable and worthy lesson!!

By Wenzel B

Nov 20, 2022

Great content! Awesome delivery!

By Asif F

Sep 25, 2021

It was a great course overall


Oct 15, 2023

must course for BBA students

By GopalamSaikumar

Nov 6, 2022

This course is knowledgeable

By ahmed n

Jun 11, 2021

i find it really useful

By Muhammad R A

Jun 4, 2021

I like this course

By Kara S S

Mar 15, 2022

Learned a lot!

By Eduardo .

Sep 13, 2021

Great course

By Hicham M A M

Aug 19, 2021

good course


Jul 20, 2022

Buen curso

By abdullah a

May 19, 2021

good corse

By Oscar E D

Feb 15, 2021


By Olumide O O

Feb 4, 2023



Nov 8, 2022


By Mohamad T A

Jun 9, 2021


By Abed A

Jun 23, 2021


By Francesco P

Apr 17, 2021


By Aarjav M

Aug 22, 2021


By fatma s

May 31, 2021


By Abdul R F

Jun 1, 2021

It was really great course, but the resources was a little bet few. if you increase the resources by video and reading sections will be great.

By Vivian R K

Feb 27, 2024

Bom curso! Só senti falta de feedback das nossas atividades por parte dos instrutores. Fica difícil dizer se estava indo no caminho certo.

By Musab A K

Aug 2, 2021

Wonderful Tactics to identify the Market Reach. Its a Must Read. Very easy to understand. Should contain more video examples

By amir n

Aug 13, 2023

that was exellent course and i can enjoy that and also improve my knowledg in field of marketing.

By Aristeides A S

Nov 13, 2022

Somewhat more challenging testing, and a recommended representative text, could be desirable.