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Learner Reviews & Feedback for Identifying, Attracting, and Growing Your Digital Audience by University of California, Irvine

244 ratings

About the Course

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives....

Top reviews


Jul 29, 2023

I am happy to have gone through this training, It was very insightful. Learning to create personas and select my target audience was exciting.

Thank you Coursera.


Dec 26, 2022

Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.

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51 - 61 of 61 Reviews for Identifying, Attracting, and Growing Your Digital Audience

By Sumit M K

Feb 14, 2021

Very informative course. More videos would be really great.

By Michael O

Feb 20, 2023

It's a nice course but some of the materials are outdated.

By Anshul S

Sep 3, 2021

Should include mode video content

By Wencong R

Apr 2, 2021

Easy for self study

By Carey A

Jan 8, 2023

if you have any interest in marketing you probably know this information already. if you are a complete newbie, it does a good job of showing you the core concepts.

By Kathleen J

Apr 13, 2021

This course was more of a prequisite to a beginners course. It was very easy, and very basic. If you want a high high high level overview then it's fine.

By Alyssa I

May 1, 2023

Some outdated information. I would rather the exercises not be optional, it does not force people to think critically and gives them an easy pass.

By Rino C

Jan 15, 2022

Ho imparato i concetti a grandi linee ma non come metterli in pratica, dovrò approfondire

By Elizabeth N C

Mar 2, 2021

add a practical case resembling a real case

By Dennis B

Mar 14, 2021

Could've done it in a single afternoon and didn't learn much except pretentious jargon

By Nick F

Sep 8, 2022

basic AF. Some questions are worded strangely and that was the only part that was difficult. Also there's no message at the end to make it clear you've finished the entire course, think there should be a recap of all the areas covered, maybe a general pack to download as a takeaway that combines all the resources provided, so you don't forget a week after you finished the course. One positive was that some of the information found elsewhere was well curated and useful, just surprised it was optional reading.