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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

1,524 ratings
307 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

Oct 6, 2020

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.

May 25, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

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151 - 175 of 302 Reviews for The Importance of Listening

By Chad W

Sep 14, 2016

Great for doing consumer and customer research.

By Yuting R

Nov 17, 2020

Great course with the case study of Taco Bell.

By Thiago R

Mar 7, 2016

Great, informative and full of great material!

By nikolaos a

Jun 19, 2016

Practical, engaging and extremely informative

By Epiphane A

Oct 10, 2016

There is nice stuff in here, worth reading!

By Aboud K

Dec 23, 2015

WOW! Very insightful and outstanding tools!

By Halyna Y

Jan 31, 2021

It was great! Thanks a lot for information

By Anjali B

Jan 18, 2016

Great course with lots of value addition

By Harriet F

Nov 10, 2016

Excellent! Learnt lots of great skills.

By Frank B

Sep 8, 2016

Another excellent course in the series.

By Aurora A

Jun 3, 2016

This course opened my eyes! I loved it!

By sofia s

Mar 11, 2016

I would cry for how amazing this is!!!

By Dr. A K

Feb 16, 2020

Much practical, and very useful.

By Irma H

Dec 10, 2018

Great, is better than the first.

By Ximena M Q

May 17, 2020

Very interesting and practical.

By Tanvir H

Dec 2, 2015

Great Lesson. Very insightful!

By Hanan H

Sep 25, 2019

Very good course,I'm so happy

By Aayush P

May 31, 2020

Brilliant Course overall !!!

By Ally T

Aug 17, 2016

It is such a helpful course

By Herman d P

Sep 9, 2017

Great tools and insights.


Nov 26, 2016

awesome website I love it

By Sergio E

May 25, 2017

This was pretty amazing!

By Davide E

Sep 23, 2019

Useful and Interesting!

By Mauricio J V

Jun 12, 2016

Great Material, so far.

By Hippocrates N

Dec 31, 2015

Thank you for having me