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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

1,529 ratings
309 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

Oct 6, 2020

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.

May 25, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

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126 - 150 of 304 Reviews for The Importance of Listening

By Alfredo A

Dec 21, 2016

Excellent contents, orientation and technical skills induction!

By David G

Jan 14, 2021

Learned so much about the invasive methods of marketing today.

By Ekaterina S

Jul 4, 2017

very informative with good insights and practical implications

By Vay R

Dec 5, 2016

Great course and great tools. I can't wait for the next course

By Alessio S

Jun 25, 2017

Great tools and explanation on how to find your target market

By Ewa M

Apr 2, 2018

I enjoyed the course and learned many new things. Thank you.

By Rohit K

Dec 4, 2017

great tutorials and they also provide high quality tools :)

By Jorge C

May 6, 2019

Enjoyed it a lot. Very useful tools and engaging videos.

By Hamdy R M M G

Dec 29, 2017

great information and insight to learn i love this Course

By Oriana V R R

Oct 29, 2018

Excellent course, it was very fun and helpful to receive

By Cyrus F

Jun 28, 2016

great course for getting in the social media influencers

By Harajinder K

Apr 26, 2016

Well-presented and interesting case-study with Taco bell

By Eugene T

Jan 3, 2016

Great course with insights into Social Media Marketing!

By Zhao R (

Oct 27, 2017

Great course! Soooo many useful tools were introduced!

By Yeung T N

Apr 20, 2020

Very good experience for me and open my mind and view

By Umar D

Apr 20, 2021

Excellent course I am pleased to take this course 😊

By Darwin

Dec 25, 2016

This part is great, I have learned a lot, thank you!

By Nick D

Aug 14, 2020

Great plan, direction and insight to social media.

By Ray B

Mar 26, 2017

Take this course! You should maybe take it twice!

By Apichart T

Jul 30, 2017

Good Course to know about insight social audience

By Huzaifa A

May 6, 2021

Tremendous learning by NorthWestern and Coursera

By Amanda L S

Jul 16, 2020

A lot of very useful information in this course.

By samira m

Feb 13, 2019

Insightful. Useful application to real business.

By Sergio M

Mar 6, 2016

Excellent ! I recommend.

Excelente! Eu recomendo.

By Alexis P

Sep 4, 2017

The interview with Tressie Lieberman was great!