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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

1,395 ratings
269 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews


May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.


Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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151 - 175 of 264 Reviews for The Importance of Listening

By Davide E

Sep 23, 2019

Useful and Interesting!

By Mauricio J V

Jun 12, 2016

Great Material, so far.

By Hippocrates N

Dec 31, 2015

Thank you for having me

By Simone M

May 30, 2020

I'm really enjoing it!

By Sheldon

Jun 30, 2017

Amazing amount learnt!

By Deonne R M

Mar 16, 2016

Relevance in evolution

By violet z

Jun 11, 2016

Practical and direct!

By Carlene B

Apr 15, 2016

Thoroughly enjoyable!

By Jorge A P M

Apr 26, 2020

Very useful content!

By Ignacio M N

Jul 31, 2018

Excelente y práctico

By WanPing,Wei

Apr 20, 2017

I love this course!

By Syed A S

Dec 15, 2019

IBM Cloud, awesome

By Fatunla A O

Sep 06, 2018

Extremely helpful!

By Curt k

May 24, 2020

Learning so much!

By Jaisee M

May 04, 2020

very useful tools

By Benta A O

Sep 24, 2019

Fantastic lessons

By Jonathan R

Oct 06, 2017

Very informative!

By Hazem H

Aug 19, 2017

very informative!

By Eva R

Mar 17, 2016

Excellent course!

By Arindam B

Jun 30, 2017

an excellent one

By Dennis G

Sep 16, 2016

Very insightful.

By Ana D P

Feb 12, 2016

I learned A LOT!

By Chawki E h

Aug 29, 2017

powerful course

By Christine a

Dec 13, 2015

Loved the class

By Sergio V H

May 20, 2016

Awesome course