When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Industry and Competitor Analysis

Industry and Competitor Analysis

This course is part of Entrepreneurship and New Venture Creation Specialization

Instructor: Pearson

Included with Learn more

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Evaluate industry attractiveness and structure by applying analytical frameworks like the five forces model.
Analyze the competitive landscape to identify strategic market opportunities and potential advantages.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Entrepreneurship and New Venture Creation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn to strategically analyze industries and competitors using powerful frameworks like Porter's Five Forces to assess industry attractiveness and competitive dynamics. This course will teach you to identify barriers to entry, evaluate different industry types, and conduct comprehensive competitor analyses to find your unique position. By the end of this course, you will be empowered to use these insights to make informed strategic decisions and effectively position your venture in the competitive marketplace.

In this course, we immerse ourselves in the strategic analysis of industries and competitors, leveraging Porter's Five Forces framework to assess industry attractiveness and competitive dynamics. You'll learn to identify barriers to entry, evaluate different industry types and the opportunities they present, and conduct a comprehensive competitor analysis. By mastering these analytical tools and techniques, you'll be empowered to make informed strategic decisions and effectively position your venture idea in the competitive marketplace.

What's included

2 assignments4 app items4 plugins

2 assignmentsTotal 60 minutes

Practice Quiz30 minutes
Graded Quiz30 minutes

4 app itemsTotal 70 minutes

Reading: Industry Analysis and the Five Forces Model pp. 158-16620 minutes
Reading: Rivalries and the Power of Suppliers and Buyers pp. 167-17010 minutes
Reading: The Value of the Five Forces Model pp. 171-17510 minutes
Reading: Competitor Analysis pp. 176-19030 minutes

4 pluginsTotal 20 minutes

Interactive: Barriers to Entry5 minutes
Interactive: Porter's Five Forces5 minutes
Interactive: Industry Types and Opportunities Presented5 minutes
Interactive: Competitor Analysis5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses66 learners

Offered by

Pearson

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.