When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Preparing the Legal Foundation

Preparing the Legal Foundation

This course is part of Entrepreneurship and New Venture Creation Specialization

Instructor: Pearson

Included with Learn more

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze the legal requirements and financial structures essential for launching and operating a new business.
Develop a foundational marketing strategy by defining a target market and establishing a compelling brand identity.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Entrepreneurship and New Venture Creation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Establish the solid ethical and legal foundation essential for building a sustainable business. This course connects the principles of ethical conduct and legal compliance with crucial marketing decisions, including selecting your market, establishing a competitive position, and building a strong brand identity. By the end of this course, you will have the knowledge required to transform your entrepreneurial vision into a legally sound entity prepared for long-term success.

In this course, we shift our focus to the essential task of establishing a solid ethical and legal foundation for your business. We delve into the ethical and legal considerations necessary for building a sustainable business. You'll gain valuable insights into the importance of ethical conduct and compliance with legal regulations. We'll also discuss unique marketing issues, including selecting a market, establishing a competitive position, and the significance of branding in building a strong business identity. This information will be crucial in turning your entrepreneurial vision into a legal entity.

What's included

1 video2 assignments3 app items4 plugins

1 videoTotal 3 minutes

Legally Starting Up: What is Required?3 minutes

2 assignmentsTotal 60 minutes

Practice Quiz30 minutes
Graded Quiz30 minutes

3 app itemsTotal 90 minutes

Reading: Obtaining Business Licenses and Permits pp. 236-25335 minutes
Reading: Forms of Business Organizations pp. 253-27035 minutes
Reading: Selecting a Market and Branding pp. 386-39620 minutes

4 pluginsTotal 20 minutes

Interactive: Business Permits and Licenses5 minutes
Interactive: Legal Forms of a Business5 minutes
Interactive: Corporations5 minutes
Interactive: Branding and Target Market5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses66 learners

Offered by

Pearson

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

Preparing the Legal Foundation

Preparing the Legal Foundation

What you'll learn

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There is 1 module in this course