Arizona State University
Inglés Empresarial: el márketing y ventas
Arizona State University

Inglés Empresarial: el márketing y ventas

This course is part of Inglés Empresarial Specialization

Taught in Spanish

Andrea Mürau Haraway
Wanda Huber
Jenny Young

Instructors: Andrea Mürau Haraway

Top Instructor

28,258 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(315 reviews)

|

98%

Intermediate level
Some related experience required
31 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

25 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(315 reviews)

|

98%

Intermediate level
Some related experience required
31 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Inglés Empresarial Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 6 modules in this course

Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this El Retro episode....¿Dónde comienzas con el mercadeo de un proyecto o producto? Con una lluvia de ideas efectiva ¡claro! Esta semana, aprenderás acerca de los roles que tomamos en grupos, como dar opiniones o argumentar de manera respetuosa, generando frases o técnicas para que tu producto sea un éxito. En este episodio de El Reto donde, Jake se acerca a Bridget, veras ejemplos de cómo prepararte antes de una sesión de lluvia de ideas y de las cosas que no debes hacer durante el proceso.

What's included

6 videos7 readings5 quizzes2 peer reviews2 discussion prompts

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.....¿Alguna vez has sido parte de una encuesta?Veras un ejemplo mientras el equipo de BioDent le pregunta a las personas en la calle su opinión acerca del producto. Las presentaciones efectivas y las encuestas comienzan con visuales claros y fáciles de interpretar. En la lección de esta semana, exploraremos gráficas, tablas y preguntas que pueden ser utilizadas para crear una buena encuesta. Aprenderemos la importancia de interpretar estas tablas y graficas antes de presentarlas.

What's included

6 videos10 readings5 quizzes1 peer review2 discussion prompts

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the El Reto sketch.....Un buen diseño es invisible. Pero, ¿cómo logramos eso? La lección de esta semana consiste en el diseño gráfico, la percepción, y como crear una campaña de mercadeo significativa y memorable. Toma tiempo para apreciar las primeras etapas de un buen diseño con un grupo de enfoque mientras disfrutas de la mini obre El Reto.

What's included

6 videos8 readings4 quizzes1 peer review1 discussion prompt

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.....Al finalizar esta semana te habrás familiarizado con el Dr. Robert Cialdini y sus seis principios de persuasión. ¿Cómo puedes lograr que tus consumidores digan “si” de manera éticamente honesta? Esta pregunta y otras serán contestadas cuando Jake se reúna con Sandy para discutir estos principios

What's included

6 videos8 readings4 quizzes4 discussion prompts

Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement......Por qué respondemos mejor a algunos discursos de ventas que a otros? Jake le pide a Catherine consejos ya que necesita ayuda en su presentación para la alta administración. La Semana 5 está repleta de consejos para llevar a cabo presentaciones formales, discursos, discursos improvisados, guiones de venta y presentaciones de consultas que te darán mayor confianza y más emoción a tus palabras.

What's included

6 videos16 readings6 quizzes1 peer review3 discussion prompts

In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class....En esta semana, repasaremos y practicaremos los conceptos claves del curso. Observa los videos, comprueba tus conocimientos y analiza las técnicas que más te gustaron de esta clase de Mercadeo y Venta.

What's included

1 video1 reading1 quiz1 peer review

Instructors

Instructor ratings
4.8 (91 ratings)
Andrea Mürau Haraway

Top Instructor

Arizona State University
13 Courses461,337 learners
Wanda Huber
Arizona State University
12 Courses251,760 learners
Jenny Young
Arizona State University
12 Courses251,760 learners

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