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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,272 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR

Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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101 - 125 of 496 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Kevin S

Apr 28, 2022

I would like to express my thankfulness to you, a great Instructor. I have learned alot and the course itself was very knowledgeable. Thank you so much

By Samyuktha V

Jul 13, 2021

It was a really informative and inspirational course that I attended. Prof Eda Sayin did her bjb very well in explaining all the details in the course.

By Ali B O B

Nov 6, 2020

Thanks for the great content for Marketing Communications. I am looking to achieve more in my current job and this course definitely helped me. Cheers.

By Dhyey S B

Jul 12, 2020

The Best Online Platform among the major platforms. The faculties are expert and possess an immeasurable sway to replace traditional Teaching methods.

By Kevin M

Nov 5, 2018

An excellent course. The information provided was really valuable because it helped me understand where my particular skills are in the marketing mix.

By Igor A P P

Jan 1, 2019

Muy bien explcado y con muchos detalles que lo hacen interesante y enriqecedor para los que nos gusta el mundo del Marketing y las Comunicaciones.

By Rayan M

Nov 6, 2020

Thanks to this course, I have now deeper knowledge about digital marketing and develop broader tools on how to develop an effective IMC campaign.

By priscilla t

Mar 6, 2019

the course is quite educating and informative i will definately recommend this course to my colleagues.

thank you Coursera for this opportunity.

By Abosede C

Feb 15, 2024

This is a course every business owner should take. I am privileged to take this course. Thank you for sharing this amazing work with the world.

By Goodness N

Apr 2, 2021

I enjoyed the course. It was very concise and informative. I wish the assignments were more tasking though rather than multi choice questions

By Funke O

Jan 15, 2021

Congratulation to me and i am super excited about this accomplishment. Thank you to all my amazing course instructors. i love you all.

By Ayush K

Aug 12, 2020

The course explains almost every element of Marketing communications very simply & cleverly.

The Professor is very brilliant & graceful

By islambek

Jun 14, 2020

Everything was clearly provided and understandable. Thank you for your efforts and such a wonderful opportunity.

Best regards Islambek

By Maria Z

May 10, 2021

Briliant! This is a no joke-course. Thorough and on the point. Great articles and really a 360 view at integrated marketing. Gracias!

By Washington M

Jul 15, 2016

Curso completo, rico em detalhes e exemplificação.

Recomendo a todos com interesse em estratégias de marketing e comunicação digital.

By Siddharth C

Sep 11, 2020

I'm glad I took up this course as this course gave me an opportunity to understand the vast world of marketing in such a great depth

By hemasri m

May 5, 2020

Experience in this course is good as the lecture is having practical examples.Thank you for being providing these coursera learning.

By Krzysztof L

Sep 4, 2017

Good content, very well done videos.

Too many interruptions during the some videos, even every 30 seconds, video is loosing its flow

By Hew Y C

Dec 7, 2020

Good introduction and easy to learn with interviews and examples. It would be better if it provides examples that is more current.

By Шишков А В

Jun 30, 2020

Very dynamic course, professional knowledge, excellent English! Especially I would thank authors for additional reading materials.

By Dashmeet O

Sep 6, 2017

Detailed and elaborate course involving all essentials of marketing communications. Recommended to anyone interested in marketing.

By stacy A

Feb 12, 2021

I am more than grateful for the opportunity to study this course online and I can say I am better at handling my online business.

By KUMAR H 1

Jun 26, 2020

It was a really interesting course and the best part about it was the various examples given for almost every new terminology.

By Hamza

Jan 26, 2017

One of the best Moocs i have studied, i especially loved the way it was presented with very nice bright music.

Great job guys!

By Esra C

Mar 19, 2021

Instructor is very revealing. The duration of the lesson was ideal and the questions in the lesson reinforced your learning.