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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

2,098 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Top reviews


Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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251 - 275 of 465 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Shushan G

Apr 27, 2020

Highly informative and interesting course!

By nora

Dec 16, 2018

The course was very helpful and beneficial

By Y F

Sep 22, 2021

Nice experience and the teacher is great!

By Igwe D O

Jul 29, 2021

An expose on the current marketing trends

By Vibol M

Dec 17, 2017

Very useful module. Improve my knowledge.

By Precious N

Jun 18, 2022

T​hank you prof. Eda sayin and her team!

By Ali A

Jun 6, 2017

I love this course, its very insightful!

By Vinayak C

Apr 1, 2021

good course very esay to to undrerstand

By Lindele M

Aug 18, 2020

Very informative and highly recommended

By Oluwatosin A

Jun 17, 2022

Short, precise, practical and detailed

By Faris N A

Aug 15, 2020

Terimakasih banyak, sangat bermanfaat.

By Soumyajit R

Dec 16, 2020

very informative and practical course


Oct 13, 2020

I have learned a lot, thanks coursera

By Ahmed B

Jan 19, 2020

excellent course & excellent trainer

By Vinitt J

Oct 14, 2019

wonderful content and teaching style

By Angela B M

Aug 7, 2020

Its the perfect introductory course

By Wojciech C

Apr 3, 2021

Amazing course, totally achievable

By Rahaf A

Aug 16, 2020

Fantastic very informative course.

By Saumyata P

Jan 4, 2020

very informative and learnt a lot.

By Shanon M

Jun 11, 2021

Really helpful..Awesome lecturer!

By Hesham M

May 19, 2020

Best teacher out of all 4 courses


Nov 8, 2020

This course was very informative

By Hanadi K

Mar 5, 2020

i learned a bunch of new things!

By Trần K

May 27, 2019

Thanks to Coursera and Lecturers

By Dhiraj S

Oct 23, 2020

Good course, clear instructions