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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,272 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR

Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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126 - 150 of 496 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Nila J

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Dec 21, 2020

I enjoyed this course. It got me excited to enrol for more on Coursera. I can't wait to learn more, thanks to this platform!

By Yashmita

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Aug 4, 2018

Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication. Thanks!

By Aparna N

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Sep 14, 2020

Very happy and satisfied with the course.It helped me a lot to explore in integrated marketing communications. Thank you..

By Manar M E M

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May 10, 2020

Realy it's very interesting and important to me and all marketers I will advise any marketing employees to joining now.

By Thamara M

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Aug 29, 2016

Thanks for this course, it helps me to refresh concepts and learn new ones Highly recommended. Really dynamic and catchy.

By Ricardo R

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Sep 18, 2016

Billiant.

Perfect video production. The topics are very interesting and the teacher delivers the message interestingly.

By Neelasri B

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Aug 30, 2020

It is a good course. I managed to finish it in two days and I am sure the knowledge gained will help me in my career.

By Rajnish K

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Jan 8, 2019

Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience

By Susan D

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Apr 26, 2021

Amazing course, I learned a lot more about PR and Advertising. Ready to put in practice all this in my career field!

By YASH J

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Jun 14, 2020

A brilliant course which will provide abundant knowledge about the various marketing and communication techniques.

By Ramya K P

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May 10, 2020

it was a great learning experience. Examples cited were very interesting. the assessment process was also good.

By ADI C

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Sep 25, 2020

I find this course very informative. It is structured in an way that to help you grasp its content very easily

By 武利鑫

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Jun 14, 2016

I am very like the teacher's teaching style ,It teaching many aspects of markting which we should make effort.

By Bhagya M

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Oct 9, 2021

It is very helpful for improve my skills regarding integrated marketing communications. Thank you very much.

By DrKavitha R G

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Apr 18, 2020

Excellent way of explaining all concepts including the interviews of David Gracia, FCB, Monica Moro, , etc.

By Satesh K A J

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Jul 6, 2020

A great learning experience along with a greater knowledge acquired.

Thank you to the Professor Eda Sayin.

By Ansu A T

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May 6, 2020

The videos for learning session was really helpful and reading it once again made it more clear thank you

By Bhaskar M

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Mar 31, 2020

Its a great experience and learning. As a professional the course has added a great value to my profile.

By Jaimie W

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Dec 7, 2018

Full of useful information. A must for anyone wanting to embark on a career in marketing communications.

By Nicoleta V

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Jul 16, 2017

Very interesting and captivating class, with a lot of fun examples and interviews from industry experts.

By Stacy O

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Jun 23, 2017

I am extremely happy with this course, reminded me of some of the things we need to work in an IMC field

By Felicia T

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Apr 11, 2021

This Course was very interactive, the reading materials were also very useful to the course. thank you

By Jonathan M T

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Sep 6, 2020

The course is very insightful and appeals to people like me interested in starting my own business!

By Bhaskaran s

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Jun 16, 2020

This course was very interesting to learn and excellent teaching has been done, thank you coursera.

By adachukwu o

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May 7, 2020

It's packed with so much relevant knowledge and useful tips, most importantly delivered quite well.