Good mix of concepts and interviews. Taken off one star only because several of the optional readings were books excerpts or papers not provided by IE business school as part of the course i.e. paid for 3rd party content. Otherwise good addition to the specialization.

It is really helpful .. I glad to have the opportunity to learn this course. All aspect of marketing is covered within one course so could say that it is complete within itself. Some points need to be elaborated more but still, I am satisfied with the way they taught.

Nice course, instructor is so pretty :p and gives all detail. But those who are weak in English , may face problem to follow. Never the less, good course from one of the best B-School in the world.(IE ranks 12 in Global MBA ranking by FT)

Great course! Liked how Professor Edna taught with examples and covered every topic smartly instead of trying to teach through lengthy marketing definitions. Last module could have been elaborated in terms of social media marketing.

The course was engaging with a good mix of readings, video lectures and industry expert modules. It helped me refresh my IMC concepts and amp up my conceptual readiness while working on creating communication campaigns at work.

Really great overview of Integrated Marketing Communications! However, the English translation is very hard to follow and is sometimes incorrect which makes it hard to understand certain parts of the course.

The content of the course is great! It will be very helpful for you if you are a public relations or marketing student. The only problem is, the accent of the lecturers can be hard to understand at times.

This was definitely a thorough and well-tailored course with engaging examples and industry commentary. As a introduction or refresher to marketing communications, I would highly recommend this.

amazing and beautifully taught by ada sayin . i learned a lot and will start my own venture soon thanks a lot for this course. this cpurse is really helpful in the field of marketing

Sometimes data are a bit outdated but generally, it answers the challenges of 2020. Readings are useful but it could be useful to get a bit more outline of the recommended articles.

El curso me ha gustado mucho, sin embargo una gran parte de las entrevistas con expertos me han resultado de poca utilidad. Muy buena la del ejecutivo de Sanitas, por ejemplo.

First two weeks were very valuable for me and correspond to what I was seeking for. I like the way the information is provided, with a lot of examples and interviews. Thanks.

Got an excellent understanding about marketing communication basics. But Expected More on how to integrate Public Relations, Digital Marketing in Marketing Communication.

Definitely covers fundamentals but does not feel very advanced or cutting edge. Perhaps content could be updated to 2011-2017 material. This mostly seems 1990-2000.

This course helps to understand better about marketing communications, learned about digital marketing, Search Engine Optimization and social media advertising.

Fantastic Course, language tends to be more Spanish oriented for obvious reasons, but main instructor's way of explaining and English is good. 4/5!

Great foundation course for anyone starting with Marketing. More on the side of Marketing in big corp and big brand than SMEs and startups.

Very helpful in learning basic concepts and testing your knowledge with the assignments is super helpful. I enjoyed the course very much.

Good fundamental knowledge of communication and its elements and how it relates to each other - with the key element of integration.

Very interesting and educating! I love the practical examples shown in the videos, makes things easier to understand. Kudos!

It's a great course, a clear system for introducing IMC. It would be perfect if there were more practical methods

I was hoping that you would explain Digital Marketing as goog as just as you explained communication strategies.

wonderful exposure and interesting topics to digest. would highly recommend it to anyone seeking to learn

Mostly advertising focused, a good intro but deeper coverage of the wider IMC mix would be better.

More insights on the industry with CEO's and digital marketing executives would be helpful