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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

4.7
stars
762 ratings
187 reviews

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews

NH
May 11, 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC
Sep 12, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

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126 - 150 of 186 Reviews for Intro to International Marketing

By Abdul S A

Dec 19, 2019

insightful course

By Alexander B

Aug 4, 2020

Excellent tutor.

By PRASHANT K G

Jun 7, 2020

excellent course

By Deepshikha M

May 2, 2020

Very nice course

By Kareem H T

Sep 27, 2020

It was amazing

By Peeranuch S

Apr 13, 2020

Great Lesson

By Sagar P

Aug 7, 2017

very useful.

By E01200956-HARIHARAN.S B

Sep 10, 2020

Very useful

By NUTTACHA A

Jul 31, 2020

Very useful

By JOSEPH K R

Jun 30, 2020

Good Course

By Gabriel A d L P

Feb 19, 2017

good course

By Gabriel M

Jul 3, 2020

Excellent!

By Dr V K S G

Aug 30, 2020

noon nopi

By Abdullah a

Aug 20, 2020

Thank you

By Cicy c

Jul 9, 2020

excellent

By Abhishek P G

Jun 4, 2020

satisfied

By Sejan R C

Apr 18, 2018

i love it

By Diego A P G

Mar 7, 2017

excellent

By Julio C E B

Jan 18, 2021

Excelent

By T.Vasunthra

Aug 12, 2020

Too Good

By AMJITH S

Jun 14, 2020

Easy one

By Jeet S

Aug 30, 2017

awesome!

By Тарас М

Jul 8, 2017

LOVE IT!

By Mouhcine A

Nov 13, 2018

Merci

By DEBAPRIYO S M

Aug 4, 2018

GREAT