It is a great course, which helps you develop the strategic plan of you brand step by step and takes into account all the areas necessary for it to be successful. I learned a lot and I am ready for the next course.
Launch Strategy: 5 Steps to Capstone Experience

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things. Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one. Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement.
Status: Customer Relationship Building
Status: Resource Planning
Course26 hours

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Franklin Adrian Rodas Florez
5.0
Reviewed May 25, 2021Ivan Diego Mamani Chillitupa
5.0
Reviewed Oct 30, 2022This course helped me develop skills to successfully undertake, making use of budgeting and marketing.
Derek Tryon Maldonado
5.0
Reviewed Sep 20, 2023Un curso muy significativo e interesante para el comienzo del mundo emprendedor
Alberto Ennio Ccoriñaupa Zambrano
5.0
Reviewed Jun 13, 2021gracias a los aliens que siempre confiaron en mi
jhosua italo
5.0
Reviewed Jun 30, 2021bastante bueno e curso aprendi muchas cosas
Cinthia Ivanna Ronceros Sarmiento
5.0
Reviewed Jun 19, 2022love it, very useful
ENY GONZALES PAUCARCAJA
5.0
Reviewed Jun 21, 2023Muy estratégico
Greisy Vicky Palomino Retis
5.0
Reviewed Oct 27, 2021Muy completo
yessica kelly juarez reyes
5.0
Reviewed Jun 20, 2023GOOD COURSE
Milagros Lucero Martinez Bohórquez
5.0
Reviewed Jul 6, 2025BUEN CURSO
Marco Antonio Carlos Vasquez
5.0
Reviewed Jun 4, 2021Muy bueno
idali xiomel nicole cumpa rios
5.0
Reviewed Jul 8, 2021excelent
Jhamil Jair Reategui Vilcapoma
5.0
Reviewed Jun 13, 2025Bien
Said Amed Montalvo
5.0
Reviewed Oct 9, 2023nice
Luis Melgar Cruz Palacios
5.0
Reviewed Nov 18, 2022Good
Anaclaudia VELASQUEZ Torres
5.0
Reviewed Nov 22, 2021good
Claudia Valeria Medina Osorio
5.0
Reviewed Nov 14, 2021good
Blanca Luz Mejía Chávez
5.0
Reviewed Oct 18, 2021cool
Angela Merari Galarza Conca
5.0
Reviewed Jul 4, 2021good
FRANCO DANIEL GUERRERO PUGA
5.0
Reviewed Jun 16, 2021good
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