The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
This course is part of the Organizational Leadership Specialization
About this Course
Skills you will gain
- Data Analysis
Greg CarpenterJames Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Florian ZettelmeyerNancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
Syllabus - What you will learn from this course
Leading Strategy with a Customer Perspective with Gregory Carpenter
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
Leadership’s Role in Analytics with Florian Zettelmeyer
A Working Knowledge of Data Science with Florian Zettelmeyer
- 5 stars68.72%
- 4 stars23.05%
- 3 stars5.93%
- 2 stars1.59%
- 1 star0.68%
TOP REVIEWS FROM LEADERSHIP THROUGH MARKETING
Great course. Fabulous insights in terms of case studies, especially by Prof Khosla. Good learning and takeaways from the course! :)
The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.
The course is really good for understand why is a leadership required to be a successful marketer.
Absolutely amazing experience of learning with guidance from great speakers and high quality of assignments.
About the Organizational Leadership Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.