The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
This course is part of the Organizational Leadership Specialization
About this Course
Skills you will gain
- Data Analysis
Greg CarpenterJames Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Florian ZettelmeyerNancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
Syllabus - What you will learn from this course
Leading Strategy with a Customer Perspective with Gregory Carpenter
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
Leadership’s Role in Analytics with Florian Zettelmeyer
A Working Knowledge of Data Science with Florian Zettelmeyer
- 5 stars68.72%
- 4 stars23.05%
- 3 stars5.93%
- 2 stars1.59%
- 1 star0.68%
TOP REVIEWS FROM LEADERSHIP THROUGH MARKETING
Florian Zettelmeyer is an outstanding instructor, and one of the best in his field... highly recommended!
The course is really good for understand why is a leadership required to be a successful marketer.
This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.
Really enjoyed this course and the videos throughout to ensure the content is fully understood.
About the Organizational Leadership Specialization
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