Overall, the course provides useful information and a great framework through which to consider the topic of persuasion and influence. I wish the course came with direct references throughout the video that linked to specific studies and evidence. However, the professor did reference those studies even if he didn't provide the links, so that's a good start.

I very much appreciated the teaching style of Prof. O'Keefe. His tone and deliverance of the materials where easy to listen to and understand. Great information on the types of Social Influence. Will definitely use the steps presented in my work environment.

The course is very short and can easily be finished in a few hours. That said, the information contained is golden and opened up a new way of looking at persuasion.

Still, the course would benefit greatly from more real world examples and case studies.

Useful knowledge on how to effectively influence people in various kind of situations. Especially, how to work on their attitude, prescriptive and descriptive norms as well as how to convert their good intentions into real actions.

Little brief but with full of insights. The only thing that is missing I think is tools that could be useful when we are dealing with ego and trying to convince people when we want somebody to stop a certain behavior.

I've loved this course from the beautiful presentation of course material form the professor to how this course changed my mindset towards becoming a leader or following g a leader

Extremely well explained, though perhaps some peer-graded assignments and not just quizzes would have been more appropriate to put our newly-acquired knowledge into practice.

I really loved it. It would be great to have some good hands-out that explains the process between the different level of influence.

Quick and simple course. Good explanation of concepts and great examples of how to apply the ideas in real life.

The course provides a good framework to deal with business problems. It is very simple, but effective.

Brief but worthwhile experience. I gotta say: I'm developing an interest in Northwestern University.

The course was useful I understand the basic of leadership skills that needs to be in leaders

I learned a lot about persuasion and methods to alter others behaviour in a positive manner

A short yet informational course. Good informational density for such a short course.

Could have included some assignments. The explanations and examples were very clear.

The course contents and arrangement of topics are easy to understand.

Good course, very well structured and understable materials

learning something every time. its really great.

Interesting course! Simple but useful material.

Short course with some good ideas and examples.

How can you not learn AND love Dr. O'Keefe!

Would like to see peer reviewed sections.

Good insight but content was a bit short.

Good strategies on influence

Preciso y accesible.

Gracias