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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,577 ratings
1,178 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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876 - 900 of 1,167 Reviews for Management of Fashion and Luxury Companies

By AM

Sep 5, 2017

Excellent!

By Lorena D V

Sep 30, 2016

me encanto

By Anastasiya P

Sep 16, 2016

Fantastic!

By Diana M G L

Aug 19, 2015

Excellent!

By KATLA S K

Sep 14, 2021

Excellent

By María J B D S

Sep 5, 2021

EXCELENTT

By Fernanda S

Jul 13, 2021

Excellent

By Afina S S

Apr 23, 2021

Perfecto!

By MIDHUN.S

Oct 13, 2020

Very good

By HUANGLIYI

Aug 24, 2020

I love it

By Aastha D

Jul 16, 2020

excellent

By Carlos A

Jan 5, 2019

Excellent

By Denzil O D

Apr 23, 2017

GREAT....

By Joao B C R V

Oct 18, 2016

THE BEST!

By Ron Q

Oct 12, 2015

Wonderful

By Marinta H C

Dec 13, 2020

Loved It

By Rafael E

Jun 16, 2020

Perfect!

By Carlos A

Oct 15, 2019

Amazing!

By Sandeep S

Aug 8, 2019

Lobed it

By VITOR M P C

Apr 7, 2019

Awesome!

By Francesca P

Feb 20, 2021

amazing

By Camila

May 30, 2020

Awesome

By Anabela O

Sep 4, 2017

Amazing

By Alba L B C

Sep 4, 2015

Amazing

By Thais C

Sep 10, 2021

t​op !