Chevron Left
Back to Management of Fashion and Luxury Companies

Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,111 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Filter by:

351 - 375 of 1,271 Reviews for Management of Fashion and Luxury Companies

By Anita A

Mar 19, 2020

By Omar M

Nov 24, 2016

By Iva B

Aug 13, 2022

By Samridhi R

Jan 9, 2021

By Oana A I

Jun 8, 2020

By Chiara M

Apr 11, 2020

By suselle g

Dec 6, 2016

By Barbra P H C

Oct 27, 2015

By Pei H L

May 23, 2022

By blanca a

Oct 19, 2020

By Juliana N C

Sep 22, 2020

By Duong N

Jun 24, 2018

By Юношева Е А

Nov 11, 2016

By suramya

Jan 28, 2021

By lela t

May 20, 2020

By Srinivas L

Apr 27, 2020

By Irina P

Apr 25, 2020

By Elodie D

Apr 5, 2020

By Ekaterina M

Aug 8, 2017

By Phillip T

Feb 1, 2017

By Ranjan S C J

Sep 7, 2015

By Monica M

Jun 14, 2020

By christina a

Feb 12, 2020

By Juan P J

Nov 23, 2019

By Guliko B

Apr 1, 2021