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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

2,304 ratings
587 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews


Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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351 - 375 of 581 Reviews for Management of Fashion and Luxury Companies

By Ursula A C G

Jan 17, 2017

Me encantó el curso! Muy informativo.

By Ирина А

Sep 14, 2015

Extremely cool course! Thank you! :)

By Idon K

Oct 17, 2017

Very informative, relevant and fun.

By Manar E F

Oct 13, 2017

The course is greatly informative.

By Елизавета А

Oct 27, 2015

It was really new - thank you all!

By Bernice B

Mar 29, 2018

Really enjoyed taking this course

By Anna H

Jul 18, 2017

Great!! Huge amount of knowledge!

By Marcella A C J

Sep 25, 2016

This course is a luxury! amazing!

By Peter J

Jan 26, 2018

Very useful and well structured!

By Benjamin B

Sep 10, 2015

Amazing teachers, great content!

By Sushmita A

Jul 18, 2019

Great course. Very informative.

By Huo F

Nov 16, 2017

I have learned a lot,thank you!

By alejandra

Sep 10, 2017

muy util e interesante! gracias

By Шабалина П А

Sep 25, 2016

Очень интересный и полный курс!

By Fabiana V C

Nov 20, 2015

Excellent course! I'm lovin it!

By Melissa R

Aug 15, 2018

great, i really learned a lot!

By Novica J

Jan 09, 2017

WOW. 10 stars for this course.

By Christine C F

Oct 11, 2019

Very helpful and informative!

By Craig R

Aug 18, 2019

great course i learned a lot.

By Anissa A

Oct 15, 2017

The first week is yet awesome

By Alvaro H

Sep 14, 2015

Excellent course and material

By Rahul B

Sep 02, 2019

Beautifully curated content.

By Luva S

Apr 04, 2018

Excellent course, I love it!

By Maria T

Nov 26, 2017

Very good course. Thank you.

By Jocelynmaaaoooo

Sep 22, 2017