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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,595 ratings
1,180 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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526 - 550 of 1,169 Reviews for Management of Fashion and Luxury Companies

By l.v.x _

Dec 5, 2020

So much useful to gain knowledge, good teaching and easy to understand.

By Constanza d P D C

Oct 25, 2020

Very good course! Very informative and they give great material for it.

By Vanessa A S

Sep 21, 2020

Great and easy understanding of the Fashion Industry and its variables.

By Natalia G

May 2, 2019

I just love the way the professors teach and show you every concept! :)

By Divyata R

Nov 19, 2017

One of the best course so far. It makes sure that you learn everything.

By Fedorovich A

Nov 2, 2015

Adore this course, wish it would be more courses connected with fashion

By Pareena P

Aug 2, 2020

This course gives a lot of knowledge about Fashion and Luxury Fashion.

By Clara M

Jul 5, 2020

Really well structured, interesting and worth dedicating your time to.

By Antonella M

Feb 12, 2019

I have enjoyed, now I have a different vision about Fashion and Luxury

By Diana R

Mar 1, 2016

Please do more courses like this It explain a lot about this industry.

By BHAGYASHREE D B

Sep 24, 2020

This course is best.. I learn many things about fashion brands luxury

By Tatum G K

Jun 30, 2018

Excelente curso de aproximación a los mercados de la moda y del lujo.

By mustafafirst84

Jun 27, 2018

It is so interesting , full of new ideas and organized well.good luck

By Paul W

Apr 9, 2018

Big Eye-opener. I really enjoyed this look into the fashion business.

By Saganjit k

Jul 5, 2017

Excellent course for people interested in fashion and Luxury industry

By Sumeet G

Sep 19, 2016

A great course for beginners who want to understand fashion industry.

By Juan G A M

Oct 25, 2015

Awesome course, great materials and good teachers. Thank you Bocconi.

By Gilberto M Z

May 3, 2020

Awesome course ! Very interactive and easy E learning platform!!!!!!

By Juan P L C

Apr 25, 2020

I Love this course, It has excellent materials and resources. Thanks

By ZHOU Z J

Oct 27, 2016

quite systematic! helpful to learn the insights of fashion industry!

By Zaidi

Dec 4, 2015

I love the course the course material was good and very informative.

By Hiroshi T

Jul 28, 2021

L​ecture is esay to understadn in term of logic and simple English.

By AFFONSO D

May 11, 2021

I really enjoyed this course and learned a lot from the professors!

By Benoit L

Apr 5, 2021

Very helpful to better understand the luxury and fashion activities

By Priscila G P

Jul 17, 2020

I recommend this course. This added a lot to my knowledge and work.