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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,540 ratings
1,173 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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626 - 650 of 1,164 Reviews for Management of Fashion and Luxury Companies

By Suchi S

May 6, 2020

really good lectures and gained a lot of knowledge

By José M F d C M e S

Feb 25, 2018

Excellent info for a startup in the fashion world.

By Nunzio G

Mar 22, 2021

A really charming course, explained with passion.

By Amin R

Dec 11, 2020

a good course very professional, I learned a lot!

By Julia B

Jun 29, 2020

Excellent course, with great additional resources

By Kravchenko J N

Apr 17, 2020

very interesting, structured. I like it very much

By Sara H

Feb 19, 2020

Amazing course for the beginners in the industry

By Xiwen Q

Jun 14, 2016

Nice journey towards fashion and luxury products.

By mitali a

Jun 17, 2020

loved the assignments and content of the program

By Sidney F

Mar 4, 2021

Incredible learning wIith relevant information.

By Angela L

Jan 12, 2021

Ottimo corso, lo consiglio.

Adoro le insegnanti

By Tomas V

Mar 16, 2020

Very interesting. Thank you Università Bocconi

By Mery R J

Oct 14, 2019

Muy completo y dinamico!! Se aprende muchisimo

By Aisatsana N

Nov 3, 2017

Amazing course, but also demanding! Thank you.

By Charity B

Oct 26, 2017

Excellent. Very enlightening and well taught.

By Sania N A

Jul 11, 2017

One of the best course I ever take in coursera

By Abplenista S

Jan 12, 2017

Good to know if you are in fashion industry :)

By matteo b

Mar 9, 2021

One of the best fashion / luxury courses ever

By Rayyan S

Dec 17, 2019

Excellent for new designers and entrepreneurs

By Estefania G B

Mar 1, 2018

Excellent course! Very didactic and complete.

By Anupama M

Sep 2, 2017

A very informative and well delivered course.

By Sanjena B

Jun 20, 2017

This was an amazing course! i got learn a lot

By Shilpi D S

Apr 30, 2020

Very Enriching and very well conceptualized.

By Carole T

Nov 22, 2019

Very interesting, a lot of info are in there

By Singamsetty S

Oct 15, 2019

An awesome and most interesting course ever.