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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4,466 ratings
1,149 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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626 - 650 of 1,136 Reviews for Management of Fashion and Luxury Companies

By Aisatsana N

Nov 3, 2017

Amazing course, but also demanding! Thank you.

By Charity B

Oct 26, 2017

Excellent. Very enlightening and well taught.

By Sania N A

Jul 11, 2017

One of the best course I ever take in coursera

By Abplenista S

Jan 12, 2017

Good to know if you are in fashion industry :)

By matteo b

Mar 9, 2021

One of the best fashion / luxury courses ever

By Rayyan S

Dec 17, 2019

Excellent for new designers and entrepreneurs

By Estefania G B

Mar 1, 2018

Excellent course! Very didactic and complete.

By Anupama M

Sep 2, 2017

A very informative and well delivered course.

By Sanjena B

Jun 20, 2017

This was an amazing course! i got learn a lot

By Shilpi D S

Apr 30, 2020

Very Enriching and very well conceptualized.

By Carole T

Nov 22, 2019

Very interesting, a lot of info are in there

By Singamsetty S

Oct 15, 2019

An awesome and most interesting course ever.

By Sanne J G

Jan 14, 2018

Very fulfilling from the first week onwards.

By Mehdi N

Apr 21, 2017

Great course with so many useful contents...

By Evita

Jun 8, 2016

great material content and overall structure

By Giovanni B d C

Nov 16, 2020

The course it's really focused and complete

By Floral b

Oct 15, 2020

Very usefull lesson. I highly recommend it!

By Princy. P

Oct 13, 2020

It's very easy to learn and make confidence

By Orsola P

Aug 24, 2020

This course is very useful and interesting!

By Arturo M Z

Jun 11, 2020

Very interesting and well elaborated course

By Nirbhay R

May 31, 2020

Very informative course. Highly recommended

By Nik D

Feb 17, 2019

Great course with very interesting content.

By Sebastian V

Jan 30, 2019

It was a really informative and fun course!

By leonardo t

May 28, 2017

Very stimulating, interesting and accurate.

By Kathryn B I

Oct 13, 2016

Wonderful Information, fun and interactive.