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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4,540 ratings
1,173 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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701 - 725 of 1,161 Reviews for Management of Fashion and Luxury Companies

By Peter M H I

Jul 9, 2020

Has gained me valuable information

By Emanuela G

Jun 22, 2020

Interesting and really informative

By Dhvani S

Jun 15, 2020

such a good and informative course

By Manar E F

Oct 13, 2017

The course is greatly informative.

By Елизавета А

Oct 27, 2015

It was really new - thank you all!


May 26, 2021

A​mazing course! very insightful!

By Biljana B

Oct 27, 2020

Very interesting and informative!

By Salma M

Oct 18, 2020

Very dynamic, which works for me.

By Yara Z

Oct 13, 2020

Thank you! It was really helpful.

By Bernice B

Mar 29, 2018

Really enjoyed taking this course

By Anna H

Jul 18, 2017

Great!! Huge amount of knowledge!

By Marcella A C J

Sep 25, 2016

This course is a luxury! amazing!

By Sandra D

Apr 19, 2020

Amazing, incredibly interesting!

By Peter J

Jan 25, 2018

Very useful and well structured!

By Benjamin B

Sep 10, 2015

Amazing teachers, great content!

By Kim T

Jul 14, 2021

V​ery on-point and informative.

By Алёна О

Jan 19, 2021

Many thanks! It was very useful

By Cameron B

Oct 21, 2020

Very good and very informative!

By Chiara D G

Jun 27, 2020

Great course, very well made it

By Sushmita A

Jul 18, 2019

Great course. Very informative.

By Huo F

Nov 16, 2017

I have learned a lot,thank you!

By alejandra

Sep 10, 2017

muy util e interesante! gracias

By Полина Ш

Sep 25, 2016

Очень интересный и полный курс!

By Fabiana V C

Nov 20, 2015

Excellent course! I'm lovin it!

By J.Kikanke M Z

Oct 15, 2020

Simply fantastic! Thank you!!!