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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4,466 ratings
1,149 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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701 - 725 of 1,136 Reviews for Management of Fashion and Luxury Companies

By Marcella A C J

Sep 25, 2016

This course is a luxury! amazing!

By Sandra D

Apr 19, 2020

Amazing, incredibly interesting!

By Peter J

Jan 25, 2018

Very useful and well structured!

By Benjamin B

Sep 10, 2015

Amazing teachers, great content!

By Kim T

Jul 14, 2021

V​ery on-point and informative.

By Алёна О

Jan 19, 2021

Many thanks! It was very useful

By Cameron B

Oct 21, 2020

Very good and very informative!

By Chiara D G

Jun 27, 2020

Great course, very well made it

By Sushmita A

Jul 18, 2019

Great course. Very informative.

By Huo F

Nov 16, 2017

I have learned a lot,thank you!

By alejandra

Sep 10, 2017

muy util e interesante! gracias

By Полина Ш

Sep 25, 2016

Очень интересный и полный курс!

By Fabiana V C

Nov 20, 2015

Excellent course! I'm lovin it!

By J.Kikanke M Z

Oct 15, 2020

Simply fantastic! Thank you!!!

By Nur U

May 15, 2020

It was very beneficial course.

By Melissa R

Aug 15, 2018

great, i really learned a lot!

By Novica J

Jan 9, 2017

WOW. 10 stars for this course.

By Jimena

Jun 24, 2021

Excelente curso, muy completo

By Palani R T

Dec 7, 2020

Interesting and useful course

By Daiana D F

Oct 15, 2020

well done and well cared for.

By Cyrine G

Jun 25, 2020

A very rich course. Thank you

By Christine C F

Oct 11, 2019

Very helpful and informative!

By Craig R

Aug 18, 2019

great course i learned a lot.

By Anissa A

Oct 15, 2017

The first week is yet awesome

By Alvaro H

Sep 14, 2015

Excellent course and material