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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,357 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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201 - 225 of 1,311 Reviews for Management of Fashion and Luxury Companies

By Giulianne S

Mar 16, 2022

Super informative and the coursework is challenging and discusses the fashion industry in a holistic manner. Working in retail fashion for 10 years, I still learned a lot of new things I can apply to my job.

By Sam T

May 16, 2019

This was an excellent course. I've engaged in a range of online training courses in the past and this was the best, based on depth and scope of content, as well as additional case study content. Many thanks!

By Vasyl R

Apr 13, 2018

Very unique and educational course. It gave me a great amount of new information about Luxury Market all the way to the Mass Market. It was a pleasure to be educated by Erica Corbellini and Stefania Saviolo.

By Renee T

Jul 2, 2017

Great course to open a door to fashion industry, will be awesome if there's field study in the homework - ask the students to study the brands/visit the stores and facilitate them by some homework questions.

By Yulia S

Oct 30, 2016

Concise and practical lectures. Well-thought through course design. Interesting readings and visual support for lectures. New and unique topic. Great job. It's one of the best courses I've taken on Coursera.

By Raquel F d B

Nov 9, 2017

Fiquei extremamente satisfeita com o curso, não só em termos de conteúdo ( aprendi muito em pouquíssimo tempo) mas também pela forma como é leccionada a matéria tornando-o acessível de fazer e nada maçador.

By Kristina M

Feb 8, 2017

I loved the course. Definitely a lot of information that could be useful in a work environment. My favorite week was the Communications/PR week. It was super interesting with the interviews and discussions.

By Jyoti S

Sep 4, 2020

This is a very excellent and detailed course for one to get in depth knowledge about fashion and luxury management system how it works at each and every step .. right from inspiration to retail ... thank u

By Rajesh S

May 23, 2020

This has been a great refresher after completing my Masters in Luxury Brand Management 3 years ago! Learnt a lot about how Luxury brands are making their presence noticed in the digital era and e-commerce.

By Claudia M

May 12, 2020

Really enjoyed this course, I learned tons of information and was challenged by the quizzes and final test.

My only wish would be to expand on the Luxury sector more than concentrate on the Fashion topics.

By Kasha W

Nov 29, 2016

Such a great course that teaches you the basics of management of fashion and luxury companies. I learnt so much in this course, I highly recommend it to anyone considering a career in the fashion industry.

By Nita R

Feb 23, 2022

I might as well have attended a physical college to gain all the knowledge I did from this course but I didn't have to because it was absolutely sufficient and revealing in so may areas. Totally loved it!

By Florian J R

Aug 29, 2015

Dear Sir or Madam!

For me it was a great introduction into the Fashion and Luxury Business. It was challenging, interesting, and also very informative.

Thank you very much!

Best regards,

Florian Josef Reheis

By Mrunal T

Aug 19, 2022

Exceptional knowlege is provided in this course through the use of interviews with managers, directors and CEO's of big companies and also valuable content is delivered through presentations and slides.

By Olesia E

Mar 19, 2019

Thank You so much for this course! I had a great pleasure learning Fashion Management online, the course was really interesting for me and gave me a lot of information and basics of a fashion industry.

By Veronika K

Sep 19, 2016

Интересно! Модная индустрия в разрезе. Полезная теоретическая информация, кейсы и вдохновляющие истории. Тесты несложные, но по делу. Рекомендую профессионалам за пределами сферы моды, интересующимся.

By Paola M

Sep 22, 2021

Amazing course, very complete and filled with useful information, it could use some actualization (specially in the digital and e - commerce section) but otherwise it is very relevant and interesting

By Maria G

Apr 28, 2017

¡Me ha encantado el curso! Lo recomiendo muchísimo, a mi me ha ayudado para completar el máster que estoy estudiando. ¡¡¡¡Las profesoras explican súper bien!!!

¡Lo recomiendo 100% muy muy interesante!

By XURUIQI

Apr 28, 2020

I learned the basics of every business model in the fashion industry, which is very useful for me who wants to understand the marketing model of the clothing industry. This class is very usefull!

By Stefania D L

Jul 17, 2020

The course is set very well. The contents are clear and very rich. The explanations are compelling and the teachers are very well prepared. The extra content is exciting. Great course. Thank you!

By Melania M

Sep 27, 2017

I really enjoyed all the course because it gives a great overview of the industry. It is well structured between theory and examples / interview. Hope you create a second and more advanced course

By Mutasem A

Dec 8, 2017

I love the course! I couldn't recommend it enough! Our professors instructors were a charm and their charisma will remain with me for the days to come.. You might teach me one day... Grazie! ! !

By mario p

Dec 26, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

By Elmira K

May 5, 2022

Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.

By NEUS C C

May 8, 2020

Es buen curso, aprendes de diferentes expertos y las clases son dinámicas. La forma de hacer los tests ayuda a tener varias pruebas ya que el idioma no es siempre para todos un factor positivo