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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
2,280 ratings
584 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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251 - 275 of 573 Reviews for Management of Fashion and Luxury Companies

By Anastasiia M

Sep 29, 2019

Great course for those who wants to learn how fashion industry works in general

By sahar g R

Nov 10, 2018

excellent Course, awesome teachers and very useful material and items to learn.

By Davide S

Jun 01, 2018

Well done! Thanks to this course I learned much about Fashion&Luxury Companies.

By Devayani

Nov 07, 2016

This is an excellent course which gave me an understanding for foreign markets.

By Dorogan I

Mar 29, 2020

The course is really good. Nice speakers, interesting information. Recommend !

By Carlos G C

Jul 08, 2019

Very enlightening! Interesting perspective about fashion and luxury industries

By Passant N N

Aug 03, 2017

The best course ever, thank you all for making this opportunity to studying it

By Paola G

Jan 12, 2016

I loved this course, the content is good, has a lot of interviews and cases.

By Luciano M

Sep 16, 2018

Excellent course from the top Italian university, the Bocconi University.

By Cheryl C

Dec 20, 2017

Thoroughly enjoyed the contents of this course and the learning material.

By Maria B L d F M

Feb 16, 2020

Excellent course with an incredible pedagogical method. I wait for more!

By BySan M

Feb 10, 2016

Very well explained course... All about fashion and its business models.

By Natalia G

May 03, 2019

I just love the way the professors teach and show you every concept! :)

By DIVYATA R

Nov 19, 2017

One of the best course so far. It makes sure that you learn everything.

By Fedorovich A

Nov 02, 2015

Adore this course, wish it would be more courses connected with fashion

By Antonella M

Feb 12, 2019

I have enjoyed, now I have a different vision about Fashion and Luxury

By Diana R

Mar 01, 2016

Please do more courses like this It explain a lot about this industry.

By Tatum G K

Jul 01, 2018

Excelente curso de aproximación a los mercados de la moda y del lujo.

By Moustafa A M

Jun 27, 2018

It is so interesting , full of new ideas and organized well.good luck

By Paul W

Apr 09, 2018

Big Eye-opener. I really enjoyed this look into the fashion business.

By Saganjit k

Jul 05, 2017

Excellent course for people interested in fashion and Luxury industry

By Sumeet G

Sep 19, 2016

A great course for beginners who want to understand fashion industry.

By Juan G A M

Oct 26, 2015

Awesome course, great materials and good teachers. Thank you Bocconi.

By ZHOU Z J

Oct 27, 2016

quite systematic! helpful to learn the insights of fashion industry!

By Zaidi

Dec 05, 2015

I love the course the course material was good and very informative.