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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
2,294 ratings
585 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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276 - 300 of 575 Reviews for Management of Fashion and Luxury Companies

By ZHOU Z J

Oct 27, 2016

quite systematic! helpful to learn the insights of fashion industry!

By Zaidi

Dec 05, 2015

I love the course the course material was good and very informative.

By Mariam A M a B

Nov 05, 2019

thanks easy to understand and share our simillar experiences with .

By TAN Y

Jul 09, 2017

Rich pratical learning materials and structral lesson presentation.

By Ada D S

Jan 08, 2019

Thats great!! I am grateful to the teachings of this online course

By Гацун Д А

Mar 04, 2018

Thank you for such an amazing course. It was hard but we did it!

By Sam I

Jul 29, 2017

Great and useful course if you want to enter the fashion business.

By Elena P

Jan 17, 2018

Very interesting and useful course! I am impressed and wait for

By Martin O

Dec 25, 2015

I am a beginner in fashion and I found this course very usefull

By Richy I L

Apr 27, 2019

It helps me to understand this industry in a very short time!

By Lorena M B A

Nov 13, 2016

Me gusto mucho y aprendí mucho sobre la industria de la moda.

By CONTE

Apr 02, 2020

it was great experience for me! thank you for the knowledge.

By Ананьева А Г

May 11, 2019

Excellent course and professional and sofisticated teachers!

By duwenjia

Jul 07, 2017

Helpful to beginners in business studies;

Easy to understand;

By Srikanth R S N R

Dec 11, 2016

Extremely useful for those interested in fashion and luxury!

By Yolanda A

Dec 08, 2019

It is an amazing knowledge for fashion bussiness followers!

By Cristian M S

Oct 18, 2019

Very nice course to give you an introduction in this field.

By Mayara M F C S

Sep 05, 2019

I love this course and will help me for my life and career!

By Shiavni S

Jan 10, 2019

One of the amazing courses on Fashion and Luxury Brands...

By Paul E

Jul 25, 2018

Very informative and thorough course by excellent teachers

By Anna W

Jan 27, 2018

Evcellent work! nice interviewes and a lot of Information!

By Lucía G Z

Dec 23, 2018

It was very usefull and interesting. I really enjoyed it.

By Naresh V

Jul 05, 2017

A very informative and well delivered program. Thank you.

By mrudhula

Apr 26, 2016

I'm learning so much from this course. I love this course

By Sunayana B

Mar 30, 2020

Great course for learning of Luxury and Fashion business