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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

5,369 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews


Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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301 - 325 of 1,314 Reviews for Management of Fashion and Luxury Companies


Sep 24, 2021

Very informative for beginners and straight to the point. Covers many topics and has very good external participants to enhance the course content.

By cass p

May 5, 2019

University of Bocconi was very efficient, the course has good amounts of interviews and extra reading material to add to the main course structure.

By Jose S L

Sep 26, 2016

I truly loved the experience from start to finish. I wish this course can be part of and specialization about luxury companies beyond just fashion.

By Andressa G

Nov 25, 2022

I loved the course!

I'm already Fashion Designer in Brazil and for sure the course contribute for my career.

Is really good, I highly recommend it.

By Alisa K

Apr 6, 2018

That is literally the best course I have done about fashion so far!

Extremely grateful for the effort and time put in in making the course happen.

By Alejandra G

Dec 6, 2021

amazing course where you can learn everything about management. everything is clear and easy to catch. Thank your for let us learn from the best.

By Michela B

Apr 28, 2021

Very interesting and informative course, also well organized.

I just would have preferred to have explaining videos for the reports last chapter.

By Sai S

Jun 17, 2020

I thoroughly enjoyed the course. I got to learn a lot about the inside story of the Fashion Industry and I am grateful to have taken this course.

By Kustosz-Lee D

Feb 13, 2023

Two amazing professors and lots of relevant knowledge - I absolutely enjoyed the course and learned a ton of new information about the industry.

By 武利鑫

Apr 7, 2016

As a marketing student, I think teachers speach very useful and fantastical . I learn about a lot of company about luxury and fashion strategy.

By Isabela N D N

Nov 2, 2015

Excellent course! Congratulations to everyone involved in this project. Hope to engage in other courses from Bocconi and SDA Bocconi and Mafash.

By pradyum a

May 16, 2020

very informative and amazing course lots of knowledge will be gained by the student and perception towards market and brands will change a lot.

By Gilberto B

Nov 11, 2017

Excellent course. Comprehensive lessons, Good samples, interesting complementary material and interviews with relevant players in the industry.

By 彭志文

Dec 28, 2016

it provides a comprehensive angle of clothing and luxury industry as well as relevant marketing strategy in the present financial circumstance.

By Luis G

Aug 3, 2022

Muy interesante curso, que introduce a conceptos tanto generales sobre management y marketing, como concretos del sector de la moda y el lujo.

By Natasha L

May 5, 2020

Great Basics for Luxury Business. I just wished they could update since is from early 2010. But is super applicable if you are in the industry

By Alessandro M

May 4, 2020

This course provided new perspectives and a wider range of new skills very useful for my future in the luxury and fashion business management.

By Hugo C N d C

Sep 23, 2019

Very interesting and deep dive into the world of fashion for anyone that has even a small interest in the industry. Certainly worth your time!

By Aditi B

Apr 20, 2021

The course was introductory but filled my mind with immense knowledge. The lectures were interesting, comprehensive, and easy to understand.

By Carolina T

Jun 8, 2020

Curso excelente, com ótima apresentação dos conceitos abordados e diversos exemplos que elucidam dúvidas durante o período de aprendizagem.

By Anna N

Apr 13, 2020

Great speakers, good involvement, detailed topics, and not an easy tests to be honest, but I loved it from the beginning. Highly recommend!

By Kingsley

Jun 18, 2016

It is a very inspiring online course I took. It is not only about Fashion and Luxury management, but a diversified way of the future world.

By Mhd H E

Jun 4, 2016

I have learned a lot from this course. Highly recommended for any one works in the commercial department of any fashion and luxury company.

By Go W G

Nov 8, 2015

Excellent. It is very comprehensible even for someone who is completely new to fashion industry. Will be very interested in specialization.

By Tsolaye K

Nov 11, 2021

Loved it. Expanded my knowledge a great deal. Thought me things I didn't even know existed. Awesome teachers and loved their explanations.