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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

2,294 ratings
585 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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301 - 325 of 575 Reviews for Management of Fashion and Luxury Companies

By Irina K

Jan 30, 2019

Thats a lot for this very interesting and useful cource.

By Nina S

Aug 20, 2019

Great Course to understand how to run a luxury company

By Andrei M A

Jul 20, 2019

This is one of the best course i make online! amazing!

By Chul S

Jun 24, 2019

Great program for people starting in Fashion industry.

By Ömer T

Feb 01, 2018

Highly recommend if you want to know about the sector.

By Adrián R M

Jan 24, 2017

I loved it!! Thank you so much!! Bocconi and Coursera.

By Nettie L

Mar 11, 2020

I loved the course! Please have more fashion courses.

By Frederica R

May 26, 2017

Excelente !! Gostaria de fazer mais cursos como este.

By Loredana R

Feb 05, 2018

Excellent content and valuable videos and interviews

By Lorena P

Jun 05, 2017

Excelente Curso y Formación. Altamente recomendable.

By Mireia P F

May 14, 2017

Excellent course to know more about fashion's world.

By José M F d C M e S

Feb 25, 2018

Excellent info for a startup in the fashion world.

By Sara H

Feb 20, 2020

Amazing course for the beginners in the industry

By Xiwen Q

Jun 14, 2016

Nice journey towards fashion and luxury products.

By Tomas V

Mar 16, 2020

Very interesting. Thank you Università Bocconi

By Mery R J

Oct 14, 2019

Muy completo y dinamico!! Se aprende muchisimo

By Aisatsana N

Nov 03, 2017

Amazing course, but also demanding! Thank you.

By Charity B

Oct 26, 2017

Excellent. Very enlightening and well taught.

By Sania N A

Jul 12, 2017

One of the best course I ever take in coursera

By Abplenista S

Jan 12, 2017

Good to know if you are in fashion industry :)

By Rayyan S

Dec 18, 2019

Excellent for new designers and entrepreneurs

By Estefania G B

Mar 01, 2018

Excellent course! Very didactic and complete.

By Anupama M

Sep 02, 2017

A very informative and well delivered course.

By Sanjena B

Jun 20, 2017

This was an amazing course! i got learn a lot

By Carole T

Nov 22, 2019

Very interesting, a lot of info are in there