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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

2,260 ratings
576 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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326 - 350 of 568 Reviews for Management of Fashion and Luxury Companies

By Sebastian V

Jan 30, 2019

It was a really informative and fun course!

By leonardo t

May 28, 2017

Very stimulating, interesting and accurate.

By Kathryn B I

Oct 13, 2016

Wonderful Information, fun and interactive.

By Gianfranco M R

Jan 05, 2016

Good course and bhjfkfkhbuvutv7tvurvuvurvtv

By Irina M

Feb 09, 2020

Very interesting and fascinating course!!!

By Elena P L

Sep 16, 2017

fantastic information, contents, syllabus.

By Ted T

Apr 30, 2017

The best fashion management course ever!!!

By Joel C

Feb 15, 2017

Interesting class and surprisingly useful!

By Sarth S

Apr 10, 2016

this seems like a horizon changing topic.

By Edima

Jun 27, 2017

Great introduction to fashion and retail

By Tina P

Sep 02, 2015

Great teachers, good body gesticulation.

By Gerald J S J

Jan 27, 2020

It was broad enough to cover the topic.

By Kseniya K

Dec 09, 2019

good course with interesting insights!

By Vanessa M R

Mar 25, 2018

Great to know more about luxury market

By Andres R M G

Jan 12, 2016

Excelente curso, información y tutoras

By Katherina E

Sep 09, 2015

Amazing fashion course. Very complete.

By Ursula A C G

Jan 17, 2017

Me encantó el curso! Muy informativo.

By Ирина А

Sep 14, 2015

Extremely cool course! Thank you! :)

By Idon K

Oct 17, 2017

Very informative, relevant and fun.

By Manar E F

Oct 13, 2017

The course is greatly informative.

By Елизавета А

Oct 27, 2015

It was really new - thank you all!

By Bernice B

Mar 29, 2018

Really enjoyed taking this course

By Anna H

Jul 18, 2017

Great!! Huge amount of knowledge!

By Marcella A C J

Sep 25, 2016

This course is a luxury! amazing!

By Peter J

Jan 26, 2018

Very useful and well structured!