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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4,469 ratings
1,150 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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676 - 700 of 1,138 Reviews for Management of Fashion and Luxury Companies

By Ricardo H

Apr 29, 2020

Great Teachers and Amazing Materials !

By Ксения К

Dec 9, 2019

good course with interesting insights!

By Vanessa M R

Mar 25, 2018

Great to know more about luxury market

By Andres R M G

Jan 12, 2016

Excelente curso, información y tutoras

By Kat E

Sep 9, 2015

Amazing fashion course. Very complete.

By Tzu C Y

Apr 16, 2021

Really worthy and useful course ever!

By Alejandra

Nov 14, 2020

interesting, concise and entertaining

By Ursula A C G

Jan 17, 2017

Me encantó el curso! Muy informativo.

By Walter M T

Dec 8, 2020

Very well prepared.

Clear exposition.

By Yi Y T

Oct 20, 2020

Very helpful and fascinating course.

By Rafael F A V d M

Apr 27, 2020

Very well done! Thank you very much!

By Ирина А

Sep 14, 2015

Extremely cool course! Thank you! :)

By Idon K

Oct 17, 2017

Very informative, relevant and fun.

By Sabrina C R

Apr 22, 2021

He aprendido mucho, vale la pena!!

By Маргарита М

Feb 8, 2021

Amazing course, thank you so much!

By Ana J

Aug 11, 2020

Amazing and interesting course !!!

By Peter M H I

Jul 9, 2020

Has gained me valuable information

By Emanuela G

Jun 22, 2020

Interesting and really informative

By Dhvani S

Jun 15, 2020

such a good and informative course

By Manar E F

Oct 13, 2017

The course is greatly informative.

By Елизавета А

Oct 27, 2015

It was really new - thank you all!


May 26, 2021

A​mazing course! very insightful!

By Biljana B

Oct 27, 2020

Very interesting and informative!

By Salma M

Oct 18, 2020

Very dynamic, which works for me.

By Yara Z

Oct 13, 2020

Thank you! It was really helpful.