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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

5,357 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews


Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1176 - 1200 of 1,310 Reviews for Management of Fashion and Luxury Companies

By Sheila C

Oct 20, 2017

Too much theory. It would be better to find some way in order to have more practic exercises.

By Shenxian M

Aug 10, 2016

very interesting and inspiring; the assignment is good but could test our knowledge deeper.

By Michelle B

Mar 7, 2018

Great course for learning about the industry. Course could have used a bit more structure.

By Jacopo F

Apr 16, 2020

Very Interesting, well explained and easy to follow.

It broad your orizons.

Thanks a lot.

By Stuti S

Aug 30, 2021

This course had increase my knowledge and gave a new direction to my thought process.

By Mariam M

Feb 15, 2018

Good material, interesting topics, understandable lessons. I found it easy and useful

By Alessia A

Nov 25, 2020

Interesting course to be taken as an introduction into fashion and luxury business!

By Tianna H

May 17, 2018

Great introduction course for fashion enthusiasts! Professional and fun~~Recommend

By mercy a

Sep 8, 2022

very good content taught here,plus the examples were very informative. thank you

By I-Shiuan C

Sep 17, 2019

You can learn the fundamental knowledge of the fashion industry from this course.

By Paulina S

May 17, 2021

muy bueno, entretenido, me sirvió para organizar las ideas de marketing de lujo.

By Antonella M

May 29, 2020

Un corso molto interessante, per conoscere e addentrarsi nel settore della moda

By Sandra M

Apr 25, 2017

Very informative ! Could use a section with a little bit more figures analysis !

By Andrea F

May 3, 2020

Very interesting course to be able to understand the fashion and luxury world.

By Mariia M

Apr 7, 2020

good additional documents, wanted more insights and examples, more modern view

By Irtaza S

Sep 14, 2019

Great starting point to get an insight into how fashion blends with business.

By Pablo A T

Feb 26, 2021

Valiosos y fundamentales conocimientos pero el curso tiene que actualizarse.

By lisbona

Oct 17, 2016

good lessons + good teachers + good contents, not enough interaction though

By Sara C

Jan 19, 2021

Really interesting topics. well developed and explained.

should be updated..

By Thea M

Nov 5, 2016

very informative course!! Coursera should have more fashion related courses


Oct 28, 2022

it was a great course in my life . I have learnt a lot from this course .


Dec 14, 2021

The course was quite interesting and enabled the students to learn a lot.

By Sophie G

Aug 21, 2021

Leçons très compréhensible même pour un débutant, très agréable à étudier

By Hoang K B

Sep 3, 2015

Thanks for giving me knowledge about Fashion. This is very helpful. :)


May 23, 2020

Really enjoyed the course. It contains good and professional content.