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Make the Sale: Build, Launch, and Manage E-commerce Stores

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be ready to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Understand essential e-commerce strategies and practices - Explain how to conduct market research and product research - Set up a mock e-commerce store using Shopify - Use Google Ads to engage e-commerce customers - Explain how trends and seasonality affect e-commerce businesses - Use best practices to create an engaging customer experience online - Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery. - Optimize a checkout flow for customers

Status: Google Ads
Status: Online Advertising
BeginnerCourse15 hours

Featured reviews

AL

4.0Reviewed Oct 28, 2023

This was one of the most engaging courses in the specialization. I would have given it 5 stars, but the 60 day trial did not work on the Shopify section. That needs to be fixed.

MS

5.0Reviewed Jan 26, 2024

The course materials work for beginners, it is a good course take it. Although I have 7 years of experience in eCommerce I got the certification for verification of my knowledge.

EO

5.0Reviewed Jun 20, 2024

this is about the best course i enrolled for, i got to learn practically how e-commerce strives and the various modus to get to the fulfillment stage.

JC

5.0Reviewed May 9, 2022

Great opportunity to get hands on experience using the Shopify software. I also liked how Google Ads was explained with the real life examples like ecommerce seasonality.

MM

5.0Reviewed Sep 30, 2024

Well-designed course! This part of the course is excellent, it gives you all the information to start e-commerce and practice your skills. Fully satisfied1

SB

5.0Reviewed Oct 24, 2024

I absolutely loved this course! I really appreciated how it was presented, and the instructor was always clear and confident. When a course is well explained, time flies!

GA

4.0Reviewed Aug 26, 2023

The course on Make the sale: Build, Launch, and Manage E-commerce Store is quite interesting. It will enable a new comer to the E-commerce business to know the basic rudiments of the online business

SD

5.0Reviewed Dec 10, 2022

Engaging material, enlightening activities, and very well presented! Would be interested in a full course devoted to product research and development, product sourcing, and product fulfillment.

MS

5.0Reviewed Aug 29, 2025

I really enjoyed this course and learnt a lot about e-commerce. Cindy the instructor is an awesome and make the learning process is easy ,simple and interesting. Thank you .

AM

5.0Reviewed May 7, 2023

Exceptional trainees and quality content with challenging course work. I've learned a lot and would like to say thank you to Google and Coursera.

AB

5.0Reviewed Sep 26, 2024

Great Course I'm a professional digital marketer with 4 years experience , I have to update a high level certified program and this is the best one you can find online.

DW

5.0Reviewed Dec 15, 2023

I enjoyed this course. Great instructor, right amount of videos and reading. Great for the basics and understanding of managing an e-commerce store.

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