Madecraft

Managing Innovation

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Madecraft

Managing Innovation

Madecraft

Instructor: Madecraft

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply root-cause and 5 Whys analysis to frame the real problem before generating solutions.

  • Use value engineering, TRIZ, and crowdsourcing to generate higher-value concepts for new products and processes.

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Recently updated!

September 2026

Assessments

8 assignments¹

AI Graded see disclaimer
Taught in English

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There are 5 modules in this course

You can't pick the right innovation method until you know what kind of problem you're actually solving, and getting it wrong wastes time, budget, and credibility. In this module, you'll sort innovation opportunities into levels of impact and problem types so you can select the method most likely to deliver real value.

What's included

5 videos2 readings2 assignments

You can build the most elegant solution in the world and still fail if you solved the wrong problem. This module gives you the diagnostic tools, defining success criteria, asking the right framework of questions, tracing root causes, and viewing any challenge as a system, to make sure you're solving the real problem before you commit resources to fixing it.

What's included

4 videos2 readings2 assignments

Three thousand ideas for one winning product isn't a typo, it's closer to the industry norm, and a loosely run brainstorming session won't fix odds like that. This module gives you four structured methods, brainstorming done right, value engineering, TRIZ, and crowdsourcing, so you generate fewer, higher-quality concepts instead of a pile of mediocre ones.

What's included

4 videos2 readings2 assignments

A brilliant concept is worthless if you can't bring it to market, or if someone already beat you there. This module shows you where to listen, technology, regulation, and customer voices, and how to read patent trends, so you validate a concept's real-world viability before you commit resources to it.

What's included

2 videos1 assignment

Covering five modules of frameworks is one thing, actually using them after the course ends is another. This closing module helps you turn everything you've learned into one concrete next step, so the ideas from this course don't just sit in your notes.

What's included

1 video1 assignment

Instructor

Madecraft
Madecraft
118 Courses11,033 learners

Offered by

Madecraft

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.