How is this different from a traditional market research course?

<text variant="body1">This specialization teaches market research using AI-powered workflows in Perplexity, accelerating how you gather, validate, and synthesize secondary sources. You will learn the same analytical frameworks used in professional research, applied through modern AI tools that reflect how research is increasingly conducted today.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Data Analysis Techniques

This course is part of Secondary Market Research and Analysis with Perplexity Specialization

Instructor: Perplexity Coursera

Included with Learn more

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Validate source credibility and verify market data consistency across Perplexity outputs.
Analyze market trends, comparative data, and cross-source patterns in secondary research.
Synthesize multi-source findings into reconciled summaries with documented confidence levels.
Create clear data visualisations with labelled metrics and source attributions.

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Secondary Market Research and Analysis with Perplexity Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 6 modules in this course

Develop your ability to validate, analyze, and visualize secondary market data gathered through Perplexity. You will learn to verify source credibility, identify market trends, perform comparative analyses across competitors and segments, synthesize findings from multiple sources, and create clear research visuals for analysis deliverables.

This course is designed for entry-level market research analysts, business analysts, and financial research associates who want to build stronger data validation and analytical skills using AI-assisted research tools. Familiarity with basic secondary research concepts is helpful but not required. By the end of this course, you will be able to: - Validate source credibility and verify market data consistency across Perplexity outputs. - Analyze market trends, comparative data, and cross-source patterns in secondary research. - Synthesize findings from multiple sources into reconciled summaries with confidence levels. - Create clear data visualizations with proper source attribution for research deliverables.

Learners produce a complete secondary research brief on the plant-based snack market, integrating market research, business research, competitor analysis, and benchmarking skills from LC 1.

What's included

3 videos5 readings4 assignments

3 videosTotal 12 minutes

Why Validation Is the Analyst's Superpower2 minutes
The Five-Point Validation Check4 minutes
Sourced Facts vs. AI-Generated Interpretation5 minutes

5 readingsTotal 33 minutes

Cross-Source Consistency Verification4 minutes
Run a Validation Check on Perplexity Outputs5 minutes
Hands-on Activity: Validate Research on the Podcast Advertising Market15 minutes
Documenting Confidence Levels and Source Metadata4 minutes
Evaluate an AI Summary and Document Confidence5 minutes

4 assignmentsTotal 105 minutes

Graded Quiz: Validate Market Data Sources30 minutes
Knowledge Check: Verify Sources and Consistency15 minutes
Hands-on Activity: Evaluate and Document a Perplexity Research Summary45 minutes
Knowledge Check: Evaluate AI Summaries and Document Confidence15 minutes

Learners apply Perplexity research to build a structured timeline of market events, technology shifts, and demand signals for a defined industry and period.

What's included

5 videos7 readings5 assignments

5 videosTotal 22 minutes

Why Timelines Reveal What Snapshots Miss2 minutes
Market Timeline Components and Event Categories5 minutes
Four Pattern Types in Market Trends7 minutes
The Danger of Mistaking Hype for Trend2 minutes
The Frequency-Recency-Consistency Framework6 minutes

7 readingsTotal 38 minutes

Querying Perplexity for Temporal Evidence3 minutes
Build a Market Timeline in Perplexity and Google Sheets5 minutes
Hands-on Activity: Build a Timeline of the Digital Payment Market15 minutes
Patterns Are the Signal in the Noise2 minutes
Analyze a Timeline for Patterns and Draft Trend Statements5 minutes
Spike Indicators and Trend Confirmers3 minutes
Apply the Framework to Perplexity Research5 minutes

5 assignmentsTotal 90 minutes

Graded Quiz: Explore Market Trend Analysis30 minutes
Knowledge Check: Build Market Timelines15 minutes
Hands-on Activity: Identify Trends in the Creator Economy15 minutes
Knowledge Check: Identify Patterns and Change Signals15 minutes
Knowledge Check: Differentiate Spikes from Sustained Trends15 minutes

Learners apply comparative analysis to secondary market data across competitors, segments, regions, or time periods using Perplexity-sourced evidence.

What's included

2 videos4 readings4 assignments

2 videosTotal 14 minutes

Four Comparison Dimensions in Market Analysis6 minutes
Relationships, Patterns, and Performance Comparisons8 minutes

4 readingsTotal 27 minutes

Build a Comparative Analysis Table from Perplexity Data5 minutes
Hands-on Activity: Compare Three Market Segments in Online Education15 minutes
Moving from "What" to "Why" in Data2 minutes
Analyze Relationships and Draft Pattern Explanations5 minutes

4 assignmentsTotal 75 minutes

Graded Quiz: Perform Data Analysis Comparisons30 minutes
Knowledge Check: Compare Across Dimensions15 minutes
Hands-on Activity: Analyze Market Patterns in Subscription Box Services15 minutes
Knowledge Check: Analyze Patterns and Compare Performance15 minutes

Learn to combine findings from multiple Perplexity research threads into a single reconciled synthesis note that organizes evidence by theme, resolves contradictions, flags duplicates, and communicates confidence to stakeholders.

What's included

3 videos5 readings5 assignments

3 videosTotal 14 minutes

Why Synthesis Is Where Research Becomes Insight2 minutes
Synthesis Methodology: Theme, Strength, and Confidence6 minutes
Cross-Source Narrative Structure6 minutes

5 readingsTotal 26 minutes

Contradiction Resolution in Practice4 minutes
Build a Synthesis Note from Multiple Perplexity Threads5 minutes
From Synthesis to Story2 minutes
How Perplexity Computer Supports Report Structuring10 minutes
Draft a Cross-Source Narrative with Summary Tables5 minutes

5 assignmentsTotal 100 minutes

Graded Quiz: Synthesize Market Data Insights30 minutes
Hands-on Activity: Synthesize Research on the Smart Home Market20 minutes
Knowledge Check: Combine and Reconcile Sources15 minutes
Hands-on Activity: Construct a Cross-Source Narrative on Sustainable Fashion20 minutes
Knowledge Check: Construct Cross-Source Narratives15 minutes

Learn to match market research data types and analytical purposes to the four most useful chart types (line, bar, stacked/composition, gap) so that every visualization communicates its point in seconds.

What's included

3 videos6 readings3 assignments

3 videosTotal 16 minutes

Why the Right Chart Changes Everything2 minutes
Chart Types for Market Research6 minutes
Research Visual Design Principles7 minutes

6 readingsTotal 32 minutes

Chart Selection Decision Guide3 minutes
Select Charts for Your Research Findings4 minutes
What Makes a Research Visual Professional2 minutes
How Perplexity Computer Supports Visual Asset Creation3 minutes
Create a Research Visual in Google Sheets5 minutes
Hands-on Activity: Create Three Research Visuals for a Market Report15 minutes

3 assignmentsTotal 60 minutes

Graded Quiz: Create Data Visualizations Effectively30 minutes
Knowledge Check: Select Chart Types15 minutes
Knowledge Check: Create Research Visuals15 minutes

Produce a complete, portfolio-ready market analysis report on the functional beverages industry that integrates source validation, trend analysis, comparative analysis, cross-source synthesis, and data visualization skills into a single client-facing deliverable.

What's included

2 readings1 assignment

Earn a career certificate

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Instructor

Perplexity Coursera

Perplexity

7 Courses2 learners

Offered by

Perplexity

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Frequently asked questions

This specialization is designed for aspiring business analysts, market researchers, and professionals who are new to secondary research. It is ideal for career changers, recent graduates, or anyone preparing for entry-level roles in market research or business analysis

No prior market research, business analysis, or data experience is required. Basic computer literacy and the ability to read business content in English are the only prerequisites.

You will primarily use Perplexity (free tier is sufficient for most exercises), Google Sheets, and Google Slides or equivalent spreadsheet and presentation tools. All tools are free and browser-based. No software installation is needed.

You will build foundational skills for entry-level roles, such as Market Research Analyst, Business Analyst, and Competitive Intelligence Analyst. You will graduate with a portfolio of three research deliverables, a research brief, an analysis report, and a stakeholder insights package that demonstrate your readiness for professional research roles.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.