Market Research Analysts help organizations understand customers, competitors, and industry trends to support business strategy and decision-making. AI tools like Perplexity are transforming how professionals gather and analyze market intelligence.

This specialisation teaches you to conduct structured secondary market research from start to finish using Perplexity as your primary research tool. You will learn to define research objectives, design targeted query sequences, gather competitor and market data from public sources, validate source credibility, identify trends, synthesize cross-source findings, and communicate your results to stakeholders.

You will build practical skills in the full research lifecycle: scoping business questions, populating benchmark matrices, analyzing consumer behavior signals, mapping market opportunities, and presenting evidence-based recommendations. Each course focuses on real business scenarios and produces deliverables, research briefs, analysis reports, opportunity maps, and stakeholder presentations that you can include in a professional portfolio.

This specialization is designed for beginners. It is ideal for career changers, recent graduates, and professionals seeking entry-level roles in business analysis, market research, or competitive intelligence.

Developed in Partnership with Coursera.

Applied Learning Project

You will build three applied projects demonstrating end-to-end secondary market research skills. First, produce a complete secondary research brief on a bounded industry question. Second, develop a market analysis report with validated data and visualizations. Third, deliver a stakeholder-ready insights package that includes an opportunity map and executive presentation. Together, these three projects form a portfolio of work demonstrating your ability to conduct independent secondary market research, from scoping through delivery, using Perplexity as your primary research tool.