Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.
By Meenakshi K•
Wish to Congratulate Prof Aric for explaining the concept very thoroughly. His classes are amazing. The learnings he imparts stays as part of one's life. hanks Prof.
By Vladimir V•
Excellent!. This course gave me a knowledge base on how the Marketing is taking advantage of the Synergy between the Analog and the Digital World.
By John C•
Best class of the digital marketing certification program. Great content and instructor. Aric Rindfleisch creates thoughtful and compelling classes. Best teacher by far in the Digital Marketing U of I study. I've been in marketing for over twenty years, so I've worked with a lived through a lot of digital marketing application. Courses are a nice refresh but seldom enlightening. The Marketing in an Analog World was a a nice surprise - thought provoking and focused in a an area that is all too easily dismissed in our rush to digitization.
By Mandeep G•
This is an interesting concept but feels extremely stretched. Course lack material to discuss for 4 weeks fillers have been added but it feels forced.
Two peer graded assignments per week is overkill.
By Danielle M•
One gets one star as giving it no stars is not possible. This course is completely irrelevant to the program unless you are one of those 50-somethings that still moans about how your vinyl records sound better that the tracks on Spotify. I seriously considered giving up on the certificate altogether just so I would not have to waste my time reminiscing about typewriting and turntables. It is appalling that a world-class university set up a program that is so old fashioned it adds nothing valuable to today's aspiring digital strategists.
By Omar S O G•
I do not recommend it. The material could be well be compressed into 1 module, and the examples are a bit dull actually. You could give a better use to your time.
By alfonso b•
Excellent course, Prof. Rindfleisch has done an excellent creation as there is little material and discussion around how Digital and Analog are coexisting. He has created an analytical frame to this subject and allows the student to reflect on how things are advancing, blending both worlds, giving as a final product a conclusion. There will be analog things that won't be surpassed by the digital and instead will only be benefitted from it, keeping its essence or transforming it.
By Arjun B•
I loved how this course was the most engaging of all. The lecturer used innovative ways to capture my attention like showing the adults colouring a book and him smashing a tomato to get a concept across. This was a particularly fun course that constantly kept me engaged. University of Illinois should make more of its courses as captivating and engaging as this one.
By Osama K A•
It is incredible amazing course, first time I see the title; I wasn't excited, because I didn't know what it is about. But when I started learning I've surprised the amount of useful information. It's really an important course I advise everyone to enrol in. I really like the Instructor's way of explanation, he makes the course easy to understand.
By Reber E J•
Prof. Aric Rindfleisch his heart and soul into his lectures and is very engaging.
The course help me to connect all the other courses and to think critical about the digital revolution. Certain things have to become digitized, but certain are better to be left unchanged.
By Tal v D•
I enjoy the course very much. I like the format and the explanation of all the concepts without entering too much in technical stuff. Conceptual thinking about building digital marketing strategies is really what I need. Thanks to Professor Rindfleisch and his staff!
By Veronica A•
Lecture videos provided easy to understand concepts in layman's terms, especially for those new to Marketing as a subject. Professor Rindfleisch's jolly spirit was captured well and made each video enjoyable to watch while making learning fun.
By Ritesh K•
excellent course. recommended only only for people persuing elarning in DIgitial Marketng .. But to all. this is a course which will make one realise how digital is good and bad .. and how to we go or go along with.
By Mark G W•
Thoroughly enjoyed this course. I found the insights therein to be thought-provoking and most importantly, current. This course focuses on real-world situations. Thank you.
By Chris M•
I like the professor, but this is more of an examination of a concept rather that a class that gives your a implementable skill.
By Andre C•
Totally course filler. Trrelevant topic and information for a specialization focused on digital marketing. Thus all material are so outdated. It was just interesting, but irrelevant.
By Sandor A M•
Poor content and extraordinary experience! The lecturer is directly pursuading students to purchase on Amazon/ebay as part of the exercise. It was not obligatory, still I have not seen such a direct persuasion performed during an online course. I have been suing coursera since years to broaden my knowledge. This was the course that alienated me from the platform. Great marketing success!:)
By Lim J C•
Professor has a very friendly demeanour that engaged the participants easily. Most important the contents of this course is well research and provide some counter-intuitive perspective for all the marketers out there. I was so lucky that I found this program on Coursera. In fact, this platform has been a corner stone for me in my life. I wish more university will produce more programs as such and try to reduce the cost for the graded experience. Overall, you can't go wrong with this course.
By Jaime L•
I have completed the 5 prior course in Digital Marketing Specialisation and found this the most interesting! As a marketer, it is important to evolve as the world transforms.
This course is value adding to enrich a marketer's perspective as Professor Aric successfully explained and linked what we see everyday in digital or analog world to the changes or even resistance around.
By Muhammad H A•
Aric Rindfleisch beautifully explained the difference between the analog and the digital world.How the digital is transforming the analog and where these two are working together.If someone wants to learn Analog and Digital strategies to implement in his/her business I strongly recommend them to take this course and learn some new things about Marketing in the Analog World.
By Yogi H C•
One of the best course in Coursera. Professor Eric has done it again even much better than the previous course Marketing in a Digital World. Always love his presentation and effort he puts in the courses. A lot of unique case study for us to engaged and of course the material is really compact with a strong and clear explanation on each module
By Adrija D•
The course is great it gives a different perspective to the analog world of products that are still existing and performing well in the digital market. The case studies which are mentioned in the course are very unique. Aric is great and he explains the concept very well and breaks it down so simply that helps us to understand and remember it.
By Cem U•
Great Course. I have learned unique content. While many courses are focused on Digital Marketing in various aspect Prof. Rindfleisch tackle the subject in different perspective. Great observation and summary by Prof. Aric Rindfleisch. I recommend particularly this course for comparison and understand Analog resistance in Digital world.
By Frank S•
The course was full of practical insights into the often bewildering world of digital/analog marketing. Real world examples of successful strategies digital marketers can leverage to take advantage of the unique attributes inherent in analog products serve up solutions that a canny marketer can apply to their products.
By Gwen P•
Excellent assessment and insightful learning on a much unstudied topic, the world is going to digital, but there's also a lot still happening in analog. Professor Rindfleish does a masterful job of uncovering the nuance of this topic. The guest lectures are quite insightful and helpful as well.