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Learner Reviews & Feedback for Marketing in an Analog World by University of Illinois at Urbana-Champaign

728 ratings
176 reviews

About the Course

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Top reviews


Oct 11, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


Jan 31, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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101 - 125 of 172 Reviews for Marketing in an Analog World

By Cesar S

Sep 08, 2020

Excellent professor and excellent examples.

By Hassan S

Apr 17, 2018

An exceptional course, very very practical.

By Neha s

Jul 24, 2020

This is a very excellent learning course

By Pragyan

Jul 16, 2020

excellent experience withj this course.


Apr 06, 2020

excellent, very good quality in matter

By Md I I C

Aug 12, 2020

Excellent and very Innovative Course.

By Julia A

May 18, 2020

Very interesting course! Recommended!

By Favian R

Sep 07, 2020

A really great teacher and dynamics

By Vallabhaneni S

May 29, 2020

Course is good know about marketing

By Lim K B J

Mar 29, 2020

Very good analog marketing course.

By Wendy J

Oct 23, 2019

Amazing Course! Great knowledge!

By Farhad S R

May 07, 2018

The best course of this package.

By keki k

Nov 11, 2017

Thanks for the wonderful insight

By Otis Y Y

Jun 23, 2020

Learning a lot of new knowledg

By Jennifer H

Nov 07, 2019

Excellent Course learned a lot

By Latoya D G

Aug 19, 2020

Absolutely love this course!

By Pranshu G

May 16, 2020

that was a great experience

By Amir M M L

Jan 30, 2020

Great Course & Information

By Vincent O

Aug 05, 2019

Good course. Learn a lot

By Sidharth M

Oct 25, 2018

Really nice experience !

By Carlos M

Nov 10, 2019

the professor is great!

By Javier V

Jun 11, 2018

Excellent, eye opening

By Abrar A

Sep 10, 2020

A very unique course


Oct 22, 2019

Loving this class.

By Antony J L

Dec 15, 2018

Excellent course!!