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Learner Reviews & Feedback for Marketing in an Analog World by University of Illinois at Urbana-Champaign

4.7
stars
854 ratings
216 reviews

About the Course

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Top reviews

AS
Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

AA
Jan 30, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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201 - 213 of 213 Reviews for Marketing in an Analog World

By Maria L C

Sep 1, 2020

Interesting and authentic!

By Ahmed M A E M M

Dec 25, 2018

nice course

By Amit B

Aug 20, 2019

good

By Jamie S

Aug 16, 2018

I really enjoy Aric's teaching style. The interviews at the end of each module were informative. Overall this course in the Digital Marketing Series was less relevant to my job.. but it was very interesting.

By Amruta M

Oct 21, 2020

Though the concept of the course is very good, the material seems to be repetitive. The course feels stretched in its 4th week. Professor is undoubtedly very convincing and delivers the course well.

By Paul M

Jul 3, 2020

Good:

Professor has a good style.

Informed me of a few new things.

Bad:

The content of this course could have been done in a reading or a few videos. The topic was not so broad and it was beaten to death.

The problem with this and other courses is they have not even fully done the math of digital marketing - so how can anyone really understand all of it.

Other courses - and I am not saying all are better at all - give you handouts and templates with what you need.

By Elina D

Jan 10, 2021

Course structure: 70% peer graded assignments and quizzes, 15% the professor bragging about his 3D printing lab, 10% students opinions, 5% of information. If you are not doing this as a part of marketing specialization, it is not worth your time. Look into prof. Yao courses from Illinois university instead.

By Michael T

Apr 10, 2018

Had a very difficult time receiving reviews to advance to the capstone class.

By Tanusree B

Oct 16, 2020

Very poor as they are asking for payment twice as I had already paid the full amount once . They have started the course 5 in October but asking for charges from us for their delay in course lectures. We don't want to pay 11000 for an online course as once it is already paid.

By Cecil W

Mar 18, 2020

Coursera is a terrible platform. Had to chat with tech support three times during the specialization. They are complete idiots.

By Mark J

Jul 24, 2020

Aric is the worst. All of his classes are a waste of time and super annoying. I don't need to see you eat a candy bar.

By MOHAMED F S

Aug 11, 2020

some assignments are not opening

By Tariel T

Jul 11, 2020

useless