Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.
By Maria L C•
Interesting and authentic!
By Ahmed M A E M M•
By Amit B•
By Jamie S•
I really enjoy Aric's teaching style. The interviews at the end of each module were informative. Overall this course in the Digital Marketing Series was less relevant to my job.. but it was very interesting.
By Amruta M•
Though the concept of the course is very good, the material seems to be repetitive. The course feels stretched in its 4th week. Professor is undoubtedly very convincing and delivers the course well.
By Paul M•
Professor has a good style.
Informed me of a few new things.
The content of this course could have been done in a reading or a few videos. The topic was not so broad and it was beaten to death.
The problem with this and other courses is they have not even fully done the math of digital marketing - so how can anyone really understand all of it.
Other courses - and I am not saying all are better at all - give you handouts and templates with what you need.
By Elina D•
Course structure: 70% peer graded assignments and quizzes, 15% the professor bragging about his 3D printing lab, 10% students opinions, 5% of information. If you are not doing this as a part of marketing specialization, it is not worth your time. Look into prof. Yao courses from Illinois university instead.
By Michael T•
Had a very difficult time receiving reviews to advance to the capstone class.
By Tanusree B•
Very poor as they are asking for payment twice as I had already paid the full amount once . They have started the course 5 in October but asking for charges from us for their delay in course lectures. We don't want to pay 11000 for an online course as once it is already paid.
By Cecil W•
Coursera is a terrible platform. Had to chat with tech support three times during the specialization. They are complete idiots.
By Mark J•
Aric is the worst. All of his classes are a waste of time and super annoying. I don't need to see you eat a candy bar.
By MOHAMED F S•
some assignments are not opening
By Tariel T•