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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,218 ratings
1,014 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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251 - 275 of 998 Reviews for Digital Marketing Analytics in Theory

By 粟汉国

Nov 8, 2016

For a rookie,it's will be better if there are some demo videos of the specific analysis web.

By Aarooshi K

Apr 8, 2018

Great course- gives a basic understanding of the major concepts, the readings are good too.

By Vibol M

Dec 17, 2017

It very useful to make me more understand out the new concept and theory for data analysis.

By Claudio L

Aug 1, 2017

Excellent course and Kevin great professor, very useful for emerging companies in Latam.

By Jamie M

May 2, 2017

This class is informative and engaging, without being too "in the weeds." Highly recommend!

By Predrag T

Aug 9, 2020

Excellent frameworks for data analysis and how to recognize good or bad data for analysts.

By Piyush R B

Jul 8, 2020

Perfectly designed course from everyone's point of view either it is a beginner or expert.

By Obi-Nwaigwe K K

May 18, 2020

This was my first ever online course and I'd have to say I totally enjoyed the experience.

By Angelica L L

Apr 26, 2020

Thank you for the shared knowledge and I have enjoyed this course! Keep up the great work!

By Chloe c

Feb 26, 2020

very helpful fundamental concepts even for current marketer's daily task! really enjoy it.

By Gagan K

Jul 3, 2020

Very Good Professor. Excellent delivery. Good reading notes provided with great examples.

By Teresa B

Oct 12, 2017

Fantastic course, I love the free schedule and how digestable the bits of information are

By Kristen S

Mar 13, 2016

Really informative and ideal for marketing professionals. A great opportunity to learn!!

By Ali h

Jul 5, 2020

Thank u Mr kaufman it's a great course it really set a base for me as Marketing anlayst

By Golam M M A

Jun 10, 2020

Great course. Looking forward to the practical part of the theories in the next course.


Jun 4, 2020

I was able to learn how to collect data from different sources and how to analyze them.

By Gustavo D L

Apr 9, 2020

great course. Data analytics is one of the most crucial aspects of marketing in general


May 12, 2020

excellent faculty and thanks to couresra for providing seamless experience of learning

By Deborah C

Dec 9, 2020

I really learned a lot and enjoyed the course. I like the structure of the course.

By Adnan H

Jun 24, 2017

professor is excellent, present material in an easy to understand and engaging manner

By Sonali S

Nov 13, 2020

It is a very very useful course and gives you insight into the real marketing world.

By neelkanth m

Jun 19, 2020

Its and Amazing Course , i recommend everyone in a digital field to take this course

By Podshivalova I

Jun 15, 2020

Very structured information, a lot of interesting cases and very useful information.

By Joshua Y

Sep 24, 2016

Kevin knows his stuff and shares valuable insight. Overall, it was well-informative.


Nov 28, 2016

The course provided latest conceptual understanding of Digital Marketing Analytics.