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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,639 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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376 - 400 of 1,117 Reviews for Digital Marketing Analytics in Theory

By Tiffany A T

Oct 31, 2020

It is very informative and helpful to beginners like me. Thank you.

By Georgios D T

Apr 23, 2019

Great content, can learn a lot. Thanks for the opportunity Coursera

By Bea R

Dec 7, 2017

Great class. Very insightful with practical application and tools.

By Betari A P

Sep 22, 2020

The lecture is very clear, easy to understand, everything is good!

By Gayatri A

Jul 6, 2020

Very insightful. A must do for all! Thank you Kevin Hartman Sir :)

By Lisseth A C M

Aug 7, 2017

A great course to get a quick introduction to the Analytics world.

By Sumit B

Apr 5, 2017

Good course! I recommend to all who wants to learn about Analytics

By Sutapa P

May 27, 2021

Very detailed, well curated course materials. Thank you Coursera.

By suly o l r

Nov 13, 2020

It was very clear presented and easy to understand for any level.

By Joey S

May 9, 2016

Kevin Hartman presents great information in both the CDJ and MAP!


Mar 7, 2016

Perfect for anyone wanted to learn concept of marketing analytic.

By Dmitry A

Aug 7, 2015

Very good in case if you are working in marketing, web analytics.

By Laurent B

Aug 26, 2021

t​he professor explains very clearly the key points of the field


Mar 1, 2021

Um Curso incrível faz querer mais cada semana que passa, adorei.

By rayan z

Sep 1, 2020

Great course.

I enjoyed it a lot and learnt plenty of new things.

By vallabh p s

Aug 31, 2020

great course! get the foundation of web analytics for marketing.

By Lim K B J

Mar 14, 2020

Excellent course., updated my marketing knowledge. Thank You !

By Thanh P W

Feb 25, 2018

Easy to understand, provide solid overview of digital analytics

By Elie N

Jan 19, 2021

Very Helpful lessons and instructor was interesting to follow!

By Shefali S

Mar 30, 2020

This course is good for beginners. The study material is great

By Paul

Jun 5, 2020

Good course from an exerpienced - "real world" point of view.

By Bhagat V P

Jul 14, 2017

Excellent Professor, Excellent Course, Excellent Course Work.

By Konark P

Apr 24, 2020

Course is nicely structured with a lot of relevant readings.

By Franklin a

Mar 26, 2020

Very useful and interesting course with detailed explanation

By Justin J I

Mar 23, 2020

Excellent introduction into the basics of digital analytics!