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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,686 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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326 - 350 of 1,124 Reviews for Digital Marketing Analytics in Theory


May 12, 2020

excellent faculty and thanks to couresra for providing seamless experience of learning

By Deborah C

Dec 9, 2020

I really learned a lot and enjoyed the course. I like the structure of the course.

By Adnan H

Jun 24, 2017

professor is excellent, present material in an easy to understand and engaging manner

By Parakram R B

Oct 25, 2021

A brilliant resource for the ones who looking to made a career in digital marketing.

By Sonali S

Nov 13, 2020

It is a very very useful course and gives you insight into the real marketing world.


Jun 19, 2020

Its and Amazing Course , i recommend everyone in a digital field to take this course

By Podshivalova I

Jun 15, 2020

Very structured information, a lot of interesting cases and very useful information.

By Joshua Y

Sep 24, 2016

Kevin knows his stuff and shares valuable insight. Overall, it was well-informative.

By Precious G

Mar 29, 2021

I absolutely love this course and has given me a broader perspective of the future.


Nov 28, 2016

The course provided latest conceptual understanding of Digital Marketing Analytics.


Nov 11, 2021

Excelente, de verdad no hay forma de describir lo increibles que son estos cursos!

By Valeriia S

Dec 31, 2019

I found it very informative and good for some who starts from 0 level on marketing

By Olga N

Jan 22, 2017

I learned a lot during this course. I loved the way it is organized and presented.

By Mohan S

Oct 9, 2015

Very nice course if we need to have some basic understanding of digital marketing.

By Jase T

Dec 10, 2021

i like it that the course come with pdf and transcripts and Very engaging quizzes

By Ashish p

Feb 7, 2020

I learnt a lot about digital analytics for marketing with the help of this course

By Orlando C

May 12, 2017

Loved it! Great resources to follow up on, awesome articles and helpful students.

By neha l

Oct 28, 2016

It is an amazing course that teaches all the digital concepts in a very easy way.

By Rafay Z

Sep 7, 2021

A great instructor who delivered the basics of analytics in an efficient manner

By Aman S

Nov 6, 2019

Thanks a ton for the great insights! I had a lot of fun while doing this course!

By Waaris K

Jun 14, 2020

all the theoretical topics covered related to web analytics were very valuable.

By Miloni R

Oct 31, 2019

This course has helped me understand the fundamentals and enhance my knowledge.

By Sahba B

Nov 13, 2021

I am really interested in this fild and I learned many things from the course.

By Sohaib U

Aug 21, 2020

Great theoretical intro to the wonderful, daunting world of Digital Analytics.

By Jaime A M B

Aug 13, 2017

Excelente course, very intuitive and very well explained! Totally recommended!