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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,691 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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176 - 200 of 1,127 Reviews for Digital Marketing Analytics in Theory

By Jeffrey W

Jun 17, 2019

Great Course. I have learned a lot. Kevin did great job to explain the fundamentals and also provide many references to read which is equally important. Thank you!

By Leonardo C G

Jun 4, 2018

The course is excellent, the teachers are extremely talented, didactic, superior to many face-to-face courses, and with quality approval from Illinois university.

By Melissa D

Mar 14, 2017

Loved this course. It really opened my eyes to the power of analytics and practical ways to apply the information gathered to my work. Thanks for a great class!

By Jyothsna

Dec 16, 2020

The subject is covered by Kevin Hartman so precisely that I would love to have a far more comprehensive course led by him, replete with case studies etc


By Rishikesh B T

Jun 2, 2020

Brilliant course! Prof. Hartman explains everything with the help of brilliant graphics that justify the data he presents. Moreover it is a very precise course.

By Shravani J

Mar 21, 2020

I liked this course. Videos & Materials are quite enriching. I will like to thank coursera for providing good quality education and insights in my home itself.

By Alexx B

Mar 1, 2021

I think the topics and discussions for this class were well laid out and digestable. I personally got a lot out of this class and look forward to the next one!


Apr 2, 2020

Exceptionally delivered! Got the real insights for the practice. Looking forward to completing all the courses in the specialization. Thank you Kevin Hartman!

By Steven E

Apr 26, 2020

This course represented a very good introduction to data analytics in the marketing world. It is well structured and provided me with very useful information

By Mohammed S

Apr 26, 2017

This course gives you the foundation of digital marketing and analytics. I strongly recommend it for beginners as will as intermediate and advanced students.

By Marcos M

Sep 3, 2015

Great introductory course! Well explained and engaging. It doesn't go too deep in the subject but provides a lot of out source material for you to dive into.

By Barnendra M C

Jul 28, 2019

Great course content. Never felt like I was into an alien subject vene though I'm not from marketing background. Well paced course for working professionals

By Hugo

May 1, 2021

Try this course. Is short but extremely valuable. Its a great tool to understand hoe Data driven strategies are the building blocks for digital marketing.

By ruben d f

Nov 27, 2020

I really liked this course it would be cool if they could add more reading material. And somehow practice interactively the process viewed on this course.

By Rehman Z

Jun 26, 2020

Many Thanks for offering such a nice course. I have learned a lot through this course about data analytics as well as decision making for business growth.

By Bob S

Mar 7, 2016

Great intro into analytics. The required reading is woefully outdated, but still gives good basic info that one can then build upon with more recent data.

By sivabharath

Nov 14, 2016

One of the best course in this Specialization. Gained lot of Insights through this course, enjoyed completely. Having been part of the course was happy.

By Jitendra C

Jun 3, 2016

A very well detailed course on marketing analytics and various tools available at disposal of a marketing professional for data collection and analysis.

By Olayinka O A

Nov 2, 2020

I love Professor Kevin's way of delivering his lecture, it helps put everything into a seamless mode and a better way of understanding everything said.

By Лещин М

May 7, 2018

Отличный курс. Подойдет для тех, кто уже имеет опыт работы в Digital Marketing. Дает структурированные знания, которые тут же можно воплощать в работе.

By Susana M

Feb 6, 2017

Excellent intro to Analytics! I loved this course and wish to know more about this particular topic. The instructor approach and tips were very useful.

By Amilcar J L R

May 28, 2021

This second course as well as the first one has excellence in both content and explanation by the teacher. Thank you very much for the excellent work.

By Paulina H H

Jun 16, 2020

I loved this course!! I think that the professor gave us concise and useful info. I consider that now I'm able to understand the basics of analytics.

By Romsha S

Nov 9, 2017

Great course. It will open up your mind to so many things to discuss & think & talk & study more. Definitely a must for all marketing analyst people.

By Karla V

Jun 26, 2016

As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.

Great course!