Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Try this course. Is short but extremely valuable. Its a great tool to understand hoe Data driven strategies are the building blocks for digital marketing.
By ruben d f•
I really liked this course it would be cool if they could add more reading material. And somehow practice interactively the process viewed on this course.
By Rehman Z•
Many Thanks for offering such a nice course. I have learned a lot through this course about data analytics as well as decision making for business growth.
By Bob S•
Great intro into analytics. The required reading is woefully outdated, but still gives good basic info that one can then build upon with more recent data.
One of the best course in this Specialization. Gained lot of Insights through this course, enjoyed completely. Having been part of the course was happy.
By Jitendra C•
A very well detailed course on marketing analytics and various tools available at disposal of a marketing professional for data collection and analysis.
By Olayinka O A•
I love Professor Kevin's way of delivering his lecture, it helps put everything into a seamless mode and a better way of understanding everything said.
By Лещин М•
Отличный курс. Подойдет для тех, кто уже имеет опыт работы в Digital Marketing. Дает структурированные знания, которые тут же можно воплощать в работе.
By Susana M•
Excellent intro to Analytics! I loved this course and wish to know more about this particular topic. The instructor approach and tips were very useful.
By Amilcar J L R•
This second course as well as the first one has excellence in both content and explanation by the teacher. Thank you very much for the excellent work.
By Paulina H H•
I loved this course!! I think that the professor gave us concise and useful info. I consider that now I'm able to understand the basics of analytics.
By Romsha S•
Great course. It will open up your mind to so many things to discuss & think & talk & study more. Definitely a must for all marketing analyst people.
By Karla V•
As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.
By Gauri B S•
Amazing learning experience and great reading recommended. Moreover, you never get bored of Listening to the insights given by the esteemed faculty.
By KATSU K•
Help me to build up the basic understand for the ZMOT, CDJ and analytics tools and source data. up the the business size, the priority is different.
By Hafiza D K•
It was so useful and effective course. I learned lots of valuable information and gained knowledge about my major. So glad to be part of this course
Great course. It helped me better understand an area of marketing I am not really involved in my professional life! Looking forward the next course!
By Ariel H•
I really like how professor form this course. It's a little bit difficult for me but I've learnt a lot. Thank you very much for all the material.
By Rogneda E•
I liked the fact that amount of reading materials is realistic if you want to be able to read all materials for the course and still be on time.
By Tony T•
Great content that presents high level practical tools to analyze big data to tell a story. Kevin is a great presenter with hands on experience.
By Sandeep S•
Lots of new learning. I found the course to be immensely helpful. Thanks Kevin, Coursera and everyone involved with making this course reach us.
By Mr H P•
In short I will say I've a great experience with this course here I learned about analytical skills and concept of different digital platforms.
By Jean S•
I understood how the analytics work for marketers and which sources are most confident, it was really good, also i met a lot of analytic tools!
By Saurabh S•
This was an excellently carved course with very good examples, which could be related to day to day application in digital world. Thanks a lot.
By Krystel M•
Very good course for people who wants to have an overview of all the options, possibilities and tools existing in the Marketing Analytics field