Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
By LI D•
Great course! Give you new thoughts on Consumer Behaviour by using what you learn about marketing analytics. Want to learn more! Can't wait to get to the "practice" in the next course.
By Aileen E•
I have learned a lot. Prof. Kevin allowed me to developed a critical mind to be ready for the role as an analyst. We become familiar with different marketing measurements and tools.
By Allison R J R•
This is a good course for Marketing Professionals who need to learn about Analytics, it's very interesting how data can help taking better decisions in the company and find solutions.
By Kumar V•
This course helped me to know how as a Digital Mareketer I can utilize Analytics. It provided the basis for the understanding and also helped me to know the subject in more detail.
By Jennifer H•
Excellent course. I learned a lot and this class has allowed me to view my job differently and leverage other internal analytical tool to provide better services for my clients.
By Naphatsorn D•
The course provides an update beneficial knowledge about basics and principle of marketing analytic. Professor is very specialize in this area and teach the knowledge very well.
By Yan S•
Although it's not a course designed for those who want to get deeper understanding of marketing analytics. This course Introduced a lot of practical website, tools. I like it.
By Vaibhav C•
It helped me to understand newer trends, techniques and concept which can me used in Marketing. It gave me confidence in my belief that marketeer is more important than tools
By ROBERT C M•
I have a working knowledge regarding social media and web marketing, but this course gave me much greater insight and knowledge that I can use with my small business clients.
By Fernando R•
Good course that teaches the core of digital marketing concepts. The E.Petersen book is very informative and is a good reference for all of us beginning in digital marketing.
By Adham F•
Amazing courses with excellent material with professional instructors and a solid curriculum. Hope that I continue this learning journey with you all in the upcoming courses
By Diego F T V•
Lo que enseña el profesor Hartman es muy bueno y está bien explicado, con ejemplos claros y actuales de industrias de mucha relevancia. Me ha sido de mucho valor este curso
By Hilmi S•
Excellent from a theory perspective. This gives a very good knowledge around the foundation required for Marketing Analytics in practice. Now I look forward to practicals.
By Marcos M•
Very good course. My overall knwoledge about Data Analytics was very limited and the course gave me the essential any marketer must know. Thank you so much for Coursera!
By Carmen C•
The course shows the basic concepts in analytics. I like the structure of it, each lesson has its objectives and conclusion, and presents the concepts in a clear manner.
By Luis A V V•
Course was fun but I think some articles are kind of old or links are not working. Overall the course is great and the professor Hartman is great explaining the topics.
By Sourabh C•
this course gives a holistic view about marketing analytics and theory relating to it in a interactive way which attract the learners to be consistent in their learning
By Dusty S•
Great course. Didn't go into too much detail, but the readings were excellent, the real-world examples plentiful and the way the course was delivered was very engaging.
By Andrey S•
Excellent content, narration could have been clearer and felt there was a bit of an overload of information in the lectures - could have been broken down into chunks.
By Victória d C C•
This course was essential to my knowledge about digital marketing and I very happy to had complete it! Thanks for the opportunitie and congrats Kevin, youre awesome!
By Jeffrey W•
Great Course. I have learned a lot. Kevin did great job to explain the fundamentals and also provide many references to read which is equally important. Thank you!
By Leonardo C G•
The course is excellent, the teachers are extremely talented, didactic, superior to many face-to-face courses, and with quality approval from Illinois university.
By Melissa D•
Loved this course. It really opened my eyes to the power of analytics and practical ways to apply the information gathered to my work. Thanks for a great class!
The subject is covered by Kevin Hartman so precisely that I would love to have a far more comprehensive course led by him, replete with case studies etc
By Rishikesh B T•
Brilliant course! Prof. Hartman explains everything with the help of brilliant graphics that justify the data he presents. Moreover it is a very precise course.