В этом курсе рассматривается, как цифровые инструменты, такие как Интернет, смартфоны и 3D-печать, преобразуют мир маркетинга, меняя роли и подходы как фирм, так и потребителей. Маркетинг в цифровом мире — это один из самых популярных курсов Coursera; у него более чем 250 000 слушателей, и он получил от Class Central звание одного из 50 лучших МООК всех времен (https://www.class-central.com/report/top-moocs/).
Маркетинг в цифровом мире
4 days left! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now
Gain insight into a topic and learn the fundamentals.
18 reviews
Beginner level
No prior experience required
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- MarTech
- Marketing Channel
- Marketing Strategy and Techniques
- Promotional Strategies
- Marketing Strategies
- Digital Marketing
- Innovation
- Product Development
- Consumer Behaviour
- Product Promotion
- Empowerment
- Digital Transformation
- Market Dynamics
- Strategic Marketing
- New Product Development
- Customer Engagement
- E-Commerce
- Marketing
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Russian
91% of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
Instructor
Instructor ratings
(5 ratings)
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
88.88%
- 4 stars
0%
- 3 stars
0%
- 2 stars
0%
- 1 star
11.11%
Showing 3 of 18
AK
Reviewed on Apr 19, 2022
Спасибо большое，получил новые знания и интересный опыт.
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.