В этом курсе рассматривается, как цифровые инструменты, такие как Интернет, смартфоны и 3D-печать, преобразуют мир маркетинга, меняя роли и подходы как фирм, так и потребителей. Маркетинг в цифровом мире — это один из самых популярных курсов Coursera; у него более чем 250 000 слушателей, и он получил от Class Central звание одного из 50 лучших МООК всех времен (https://www.class-central.com/report/top-moocs/).
Маркетинг в цифровом мире
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Маркетинг в цифровом мире
Instructor: Aric Rindfleisch
4,351 already enrolled
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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Marketing Strategies
- MarTech
- Customer Engagement
- Innovation
- Empowerment
- Marketing Strategy and Techniques
- Digital Marketing
- New Product Development
- Marketing Channel
- Product Promotion
- Marketing
- E-Commerce
- Strategic Marketing
- Product Development
- Consumer Behaviour
- Promotional Strategies
- Market Dynamics
- Digital Transformation
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Russian
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
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