With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
By Hammad R•
I learned about Four P's back in my O-levels and those Four P's were outdated ones because of the digitization in the world. The course has enabled me to upgrade my knowledge about Four P's by analyzing the examples of well-known companies. Professor Aric's teaching style is way more than excellent as he demonstrated all the concepts in a clear and concise way. Looking forward to learn more from Coursera courses.
By Lena S•
A really great course. I learned a lot and the course was logically structured. The scope was large, but not too much. I thought it was very good that you had to write practical exercises and essays. This definitely deepens the knowledge better than "just" quiz questions. The way the professor presented was very easy to understand and you could listen really very well. Interesting course! Thank you. 5 / 5 stars!
By GAURAV K S•
I really loved the course. It was so useful as at same time I was changing my website and re-doing my blog. Shame i missed timing and couldn't submit my assignments.As english is not my first language it would took some time for me to write on the basis I was taught. Anyways I've done a much better job in portuguese in my blog. I would like to submit an english version of what I've been writing after the course.
Marketing in a Digital World is a well-organized, easy to understand course. This is also more of an assignments-based course, rather than just a quizzes course. Mostly quizzes just feels like you are memorizing information and spitting it back out. Whereas, the assignments given help students think analytically about lessons learned. Aric is also a great professor! He speaks clearly and his lessons make sense.
By Ivan R•
Maybe it needs, but just maybe, rearranging of examples for the brands product/promotion/placement/price. And peer grade assignments are not attractive to be completed, at least for me. Professor is awesome, you can see that he really put an effort to make the course, he updated the course as well! I have learned a lot of new stuff, made me explore further for every subject, and some things wore eye-opening!
By Hristina B•
Excellent course, with very interesting topics, contemporary examples and case studies, and a really good way of structuring the information. Prof. Rindfleisch is a highly intelligent person, who is able to present even the most complicated matters in an understandable and practical way. Inspiring and very useful for my job and as a general source of knowledge focused on digital marketing. Highly recommended!
By Ravi S•
Great Course, Great Content and Great Teacher.
I really liked every minute i spent on this course. Learned a lot and highly recommended for a Working professional, As it only takes few hours a week. I happen to complete some modules in 2 days time, with easy and intuitive learning method of Prof. Aric
For Prof Aric : I love to meet you in person some day, and would like to congratulate you for this great course
By Mustafa A M•
I benefited a lot from this course, it was the most wonderful to me, I did not have a broad idea about digital marketing, now I have enough information to study and promote a product and choose the price and location style according to the strategies and tools I studied.
Thanks to the University of Illinois for accepting me in this course. I wish you all the best and best progress.
Thank you from the depths
By Valentina A•
The course was nicely organized. All the concepts were very well explained and there was a variety of assignments and exercises that kept me focused and motivated. Moreover, for each week we had to work on case studies, which gave us the possibility to critically think about the knowledge acquired.
The professor explained every concept in a very clear - and, sometimes, fun - way.
Thank you very much!
The course was really amazing and i was able to understand each and every word of it. Professor Aric Rindfleisch made it a clear cut way to understand the course in every bits and pieces. The assignments i did was very challenging and appealing. I liked the way of grading the assignments by reviewing our fellow mates assignment. It is a way more approaching. I look forward to learn more with COURSERA
By Semra Ç•
It was my first course regarding digital marketing and I was very impresssed the way of trainor which took me deep drive into this subject with interesting examples , videos. I was hesitating if this course updated based on 2020. Since then The trainor talked about coronavirus (our strugle nowadays) I got pretty sure that I'm on the right course. I strongly suggest everybody to enhance their vision.
By Nabajyoti B•
This is one of the most excellent courses I have ever enrolled online. I really appreciate the way all the concept has being explained and the examples provided makes it much more easier to grasp all the concept. The assignments are also insightful and I had the opportunity to work with several peers and was able to exchange our views and ideas which makes it even more interesting and interactive.
By Priyam S•
This is an absolutely essential and wonderful course for people who need to brush up their marketing concepts and apply them in real-world case studies in the digital world. The way the course instructor taught the course made me so much keen towards applying to Gies Business School in the future. The peer-graded concept of marking case study allowed people to constructively learn from each other.
By Podshivalova I•
It was fantastic experience, absolutely new for me, as I never had a chance to participate in American education! Everything was perfect - video with good quality and sound, good professor loving his work, nice visualization, subtitles. You also can see the progress of your study. Testing and peer-graded Assignment are very useful type of assessment. I learned a lot for sure. Thank you very much!
By Ibrahim M•
This course has afforded me the opportunity to learn more about the Marketing mix in the modern business world and how firms and businesses are adjusting to better place themselves in the constantly changing world of the market. Also, I find the case studies and peer-reviewed assignments as a practical way of learning these concepts faster and better.
I give it a five-star rating! Well-deserved.
By Gamze Ö•
I am very happy and satisfied about this course, the lessons and examples are very interesting.
But i must add that this course is not a detailed Digital Marketing course. It is basically about just Marketing 4Ps , which Dr. Aric also mentions that it wont be an intense one. So they provide what they say and i am happy with it.
And also i enjoyed listening to Dr. Aric, he is a nice professor.
By Anne N A A•
Concepts were easy to understand and were explained very well using real-life examples. I appreciate the fact that all concepts were presented first as a general overview with definitions, then key issues and recommendations about the concept, and finally, published research studies about the concept. This approach makes it understandable even to those who do not have any background knowledge.
By Eunice C•
One of the best courses I've done on Coursera. The lectures are really interesting and packed with great case studies. The quizzes are useful in helping to synthesize the learnings. It really helped to have the lecture notes typed out nicely in PDF for easier reviewing (some people learn better visually rather than aurally). Also, the honours assignment were really fun and thought-provoking.
By BANGKOLO G U•
I am so grateful for Professor Aric Rindfleisch for the excellent course content and very good and lively presentations.
I have been equipped with a full knowledge of how digital tools impact marketing in our today world. With digitization rapidly take over traditional ways of working they could never have been better time for me to take this course.
Thanks Cousera for this wonderful platform
By Aileen E•
I enjoyed attending this course. It gives practical applications to the different techniques businesses use as their marketing methods. It also opened my eyes on the different strategies that businesses do to increase customer base and revenue as well. Prof. Aric is a good teacher that teaches you and gives you a glimpse on different techniques employed by business in the marketplace.
By Rakesh K•
Was an eye-opener in many sense. Through this course, learned about a lot of brands & services, which we normally would have not got exposed to.
After the initial slow start to the course, it slowly became additive at times to complete the assignments and review as much assignments as possible to help fellow batch mates. Eagerly waiting to start the next course soon.
Thank you Prof. Aric!!!
By Joaquim P•
I really enjoyed this course. As a suggestion for further improvement, I might de-emphasize the discussion of 3D printing (placement) and PWYW (pricing), which seem not to have become quite as impactful as they were expected to become, just a few years ago. Instead, I might beef up the discussion of more relevant topics, like freemium, for example. Otherwise, this was a great experience!
By AUGUSTO S•
I had no knowledge of digital marketing and now I am starting to learn about it and I am fascinated, delighted about these courses. Marketing is a world apart that I think we must at least know the basics to understand this fascinating world that is involved in many of the activities of the human being. Manythanks to all the people involved in offering these courses and to Professor Aric
By Eleonora P•
I am very far from the world of marketing, my education has nothing to do with it. This course was very informative and interesting for me. I touched something unknown, but so fascinating. Already eager to join the next course on marketing. Thanks to this platform for such an opportunity to study at leading higher educational institutions and to get acquainted with the latest information
By anna l d l f c•
This is a very good course than initiates the student in the world of Marketing in the Digital World. The case studies are up to date, challenging and varied. The peer reviews could be daunting since we dont know each other so review tend to be short and evasive but I do learn a lot from the answers of different classmates from around the world. This is such a Global , Essential course!