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Learner Reviews & Feedback for Marketing Management II by University of Illinois at Urbana-Champaign

4.8
stars
583 ratings
109 reviews

About the Course

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JN
Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

ED
Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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51 - 75 of 108 Reviews for Marketing Management II

By Alain C

Jul 27, 2021

Excellent review of the basics of marketing

By Mei W

Oct 6, 2020

very useful class, the instructor is great.

By Kevin O

Oct 15, 2018

Excellent! The best Marketing course online

By Wolfgang R .

Feb 8, 2018

Very practical and logical way of teaching

By Emeka J E

Oct 8, 2018

Great course. I will recommend it always.

By Whitney H

Jun 8, 2020

Had its difficulties but i enjoined it..

By Noah M

Sep 16, 2020

Great energy and amazing information!

By Digvijay

Apr 25, 2018

Fantastic course! Fabulous teachers!

By Juan M Q

Dec 28, 2020

VEry interesting for non marketers.

By MARIA T

Jan 18, 2021

Mr. Noel is such a good professor.

By Sathanand M

Jan 9, 2020

A complete knowledge based study.

By Echo l

Aug 17, 2017

I learnt a lot from this course!

By BAD K

Jun 23, 2020

Nothing to say, Just amazing !

By Mokhidil S

Jun 5, 2020

everything was clear and easy!

By Vedant V G

Nov 22, 2021

fdfdfgdfsgdgfdfsfgfdsgds good

By JAYESH B

Sep 14, 2021

Learned a lot of good things

By Mahaluckshmi K

Oct 7, 2020

Great course and content.

By Jenn H

Oct 8, 2019

Professor Noel is fantast

By Nitesh A

Sep 29, 2020

Good to learn course!!!

By AHMED H S

Aug 10, 2020

Thanks Mr Hayden Noel.

By DISHANI C

Sep 12, 2021

I love this journey.

By Prayag R P

Sep 22, 2021

It was good course

By Gokul P

Jul 21, 2020

Lovely course yaar

By David H

Jun 11, 2018

best teacher ever.

By MONIKA A

Jan 20, 2020

AWESOME LEARNING